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Billing 2010!

Posted: 8:53am, 21 July 2010


Crowds flock to LRO Billing Show

The weekend’s LRO Billing Show at Billing Aquadrome, Northampton, attracted 25,000 visitors from all over the world. They came to enjoy a wealth of trade stands, exciting arena events, fantastic club displays, huge autojumble and a brilliant off-road course. And they weren’t disappointed. Among the visitors were over foreign 300 Land Rovers and their occupants – many of whom took part in a procession around the arena on the Friday afternoon. It was estimated that they’d together made a round journey totalling over 100,000 kilometres to be at Billing. It was worth it, of course. Land Rover enthusiasts have been flocking to the world’s oldest Land Rover show for two decades now. This year, it celebrated its 20th birthday… along with Range Rover’s 40th.

Four or five years ago, attendances at the Billing Show were in steep decline and it appeared to be on its last legs. But since LRO magazine and the Live Promotions team took control a couple of years back, new life has been breathed into the old event and it is fast approaching the sell-out success of its peak years in the late 1990s.

Don’t just take our word for it. Billing Aquadrome confirmed that the numbers of people through the gates on the Saturday were the highest the venue had seen for seven years – with 10,000 day visitors on site in addition to the thousands of campers and weekend visitors already present. In fact by lunchtime the car parks were overflowing and270 had to be re-directed to an emergency overflow car park in a nearby farmer’s field.

If you missed the LRO Billing Show, then you missed out. But you will be able to share in the fun in the September issue of LRO, which will carry a full report and hundreds of pictures from the event. Just make sure you don’t miss the big one – the largest Land Rover event of the year – the LRO Show at the East of England Showground, Peterborough, on September 11-12.

click here for LRO Show

click here for full events listing



Words: Dave Phillips
Pictures: LRO
Billing 2010!

Crowds flocked to see the action at the LRO Billing Show


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