Explore the UK to win a Range Rover holiday in Scotland

Land Rover’s #Outspirationhunt nationwide treasure hunt gives an extra incentive to get out enjoying the great outdoors

Top prize with be a week with a Range Rover in Scotland

by Theo Ford-Sagers |

Being outdoors is good for us, and it’s also part of what Land Rover ownership is all about. Building on those two things, Land Rover’s latest competition – called #Outspirationhunt – gives us an extra excuse to go out and make the most of the weather. You don’t need a Land Rover to take part – just a willingness to explore, and to play with some clever ‘augmented reality’ on your smartphone.

The competition has been running since May 29 and comes to an end tomorrow (Sunday 6 June)… so get exploring! It’s certainly coincided with a great spell of sunshine.

The top award in the £30k prize fund is luxury week-long holiday in Scotland, driving the North Coast 500 (NC500) in a Range Rover L405. Runner-up prizes amount to 50 half-days at Land Rover Experience centres, plus 10 weekend road trips with a Land Rover.

The #Outspirationhunt treasure hunt works in combination with an augmented reality digital platform, accessed through your mobile device. Similar to Pokémon GO, it uses augmented reality – viewed via your smartphone camera – to place virtual ‘pins’ in 200 points of the map around the UK.

Each pin has an associated badge and there are 5 types of badge to collect, dependent on the location and area type: Peak, Water, Scenic, Landmark and Cultural. Each badge collected represents an entry into the prize draw.

Anthony Bradbury, Jaguar Land Rover UK Marketing Director said: ‘Land Rover has always stood for capability and adventure: Go wherever, whenever, whatever the weather and with some inspiration from #Outspiration, the British public can explore near or far like never before; and while there are plenty of prizes to be won in this competition – the real prize will be the feeling of reconnecting with nature.’

Take part, or find out more about how the #Outspirationhunt works, at the competition website.

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