Being outdoors is good for us, and it’s also part of what Land Rover ownership is all about. Building on those two things, Land Rover’s latest competition – called #Outspirationhunt – gives us an extra excuse to go out and make the most of the weather. You don’t need a Land Rover to take part – just a willingness to explore, and to play with some clever ‘augmented reality’ on your smartphone.
The competition has been running since May 29 and comes to an end tomorrow (Sunday 6 June)… so get exploring! It’s certainly coincided with a great spell of sunshine.
The top award in the £30k prize fund is luxury week-long holiday in Scotland, driving the North Coast 500 (NC500) in a Range Rover L405. Runner-up prizes amount to 50 half-days at Land Rover Experience centres, plus 10 weekend road trips with a Land Rover.
The #Outspirationhunt treasure hunt works in combination with an augmented reality digital platform, accessed through your mobile device. Similar to Pokémon GO, it uses augmented reality – viewed via your smartphone camera – to place virtual ‘pins’ in 200 points of the map around the UK.
Each pin has an associated badge and there are 5 types of badge to collect, dependent on the location and area type: Peak, Water, Scenic, Landmark and Cultural. Each badge collected represents an entry into the prize draw.