The global initiative ‘Reaching vulnerable people around the world’ between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) has won the award for best long-term partnership at the Third Sector Business Charity Awards 2011, organised by the Charities Aid Foundation and the Institute of Fundraising. Mark Astarita, Director of Fundraising, at the British Red Cross, said, 'It’s great to have this category of award, which highlights the importance of long-term support from businesses to charities, and we are delighted that our partnership with Land Rover has won.'
Land Rover and the Red Cross have been working together since 2007 and have generated £4 million worth of support to date, reaching more than 153,000 vulnerable people around the world. Astarita added, 'Land Rover has made a long term, strategic commitment to the Red Cross, and it’s been brilliant to see the whole of their business get behind the partnership. Their support varies from financial and vehicle assistance, to lending us their business expertise, to mobilising their employees and customers to support us. This enables us to plan and implement sustainable humanitarian programmes, which deliver real and lasting change for people affected by crises. It’s great to see this sector-leading partnership receive the recognition it deserves.'
Land Rover’s relationship with the Red Cross began in 1954, when Land Rover supplied a Series 1 Defender to the British Red Cross in Dubai as a mobile dispensary. The most recent ‘Reaching vulnerable people around the World’ initiative was launched in August 2010. The global initiative between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) supports two extensive Red Cross community programmes in China and Sierra Leone, and provides additional support for Red Cross and Red Crescent programmes in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Netherlands, South Africa, Spain, Switzerland, United Kingdom and the United States of America.
For further information on the ‘Reaching vulnerable people around the world’ initiative, visit www.redcross.org.uk/landrover. click here for Red Cross