Land Rover will show a strong product line up at the 2012 Geneva Motor Show that includes the Range Rover Evoque Convertible Concept, Millionth Land Rover Discovery and the DC100 Defender Concept in a snow and ice guise.
On Tuesday March 6, the Range Rover Evoque Convertible Concept will make its world motor show debut. The Evoque Convertible Concept vehicle will explore the potential for the world's first premium convertible SUV. This bold concept is said to 'build on the global success of the Evoque and continue Land Rover's tradition for creating and leading new market segments. The concept is being shown to gauge reaction and to assess the market appetite for a premium convertible SUV.'
In addition to this concept Land Rover will also be showing the Millionth Land Rover Discovery which has been made at Jaguar Land Rover's. To celebrate this milestone and demonstrate the Discovery's class defining versatility and all-round capability, the vehicle is embarking on a £1million 'Journey of Discovery' from its birthplace in Birmingham to Beijing in China, stopping off at the Geneva Motorshow on route. The 50-day, 8000 mile adventure will be undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on April 23. The expedition is part of Land Rover’s ambitious fund-raising project, aiming to raise £1million for the company's Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC). The money will be used to support a much needed water sanitation project in Uganda. More information click here for LROTV
The Land Rover DC100 concept will be shown in a striking red finish and fitted with alpine accessories fit for its Geneva debut. Technologies on the vehicle designed to help tackle extreme conditions include an automatic i-Terrain device to assess surface conditions and respond accordingly and a driver-activated spiked tyre system, which deploys at the touch of a button to help tackle slippery ice and snow.