Land Rover showcased its strongest ever product portfolio on the first day of the 2012 Geneva Motor Show. In addition to the brand's 2012 lineup, three special vehicles highlighted the breadth and strength of the Land Rover brand; the Millionth Land Rover Discovery, the DC100 Defender Concept vehicle and the Range Rover Evoque Convertible Concept.
One of the most talked about vehicles at the Show, the Evoque Convertible Concept is the world's first premium SUV convertible. It is a bold design study that builds on the current model’s success and reflects Land Rover’s expertise at identifying and leading new market segments. The soft-top concept vehicle features a fully retractable premium roof with a Roll Over Protection System (ROPS). The convertible cleverly combines capability and versatility with a drop down tailgate and a comfortable four-seat set up.
Whilst there are no current plans to put the Evoque convertible into production, Land Rover will be gauging reaction to the concept and listening carefully to feedback.
On unveiling the exciting new concept at the JLR press conference, Land Rover Design Director, Gerry McGovern, said, 'We believe that the Evoque lends itself beautifully to the idea of a convertible. From a pure design perspective, we have used Evoque's dramatic shape to create a distinctive and highly desirable proposition.'
Also on the stand was the landmark Millionth Land Rover Discovery, which is making a pitstop from its 8000-mile, 50-day 'Journey of Discovery'. The special expedition from Birmingham to Beijing will take in some of the world's toughest terrain with the aim of raising £1million for the International Federation of Red Cross & Red Crescent Societies (IFRC), Land Rover's Global Humanitarian Partner. The money raised will support a long-term water sanitation project in Uganda. More information click here for LROTV
Land Rover Brand Director John Edwards introduced the 1,000,000th vehicle to the Show saying, 'The Land Rover Discovery is surely the most capable and versatile SUV in the world. It is our most awarded car ever with over 200 global accolades to date and sales last year up by 15%.'
To celebrate the success of Discovery and demonstrate Land Rover's continuous achievements in all-terrain capability, vehicles from the brand's heritage fleet were available for special drives on the shores of Lake Geneva. Heritage models from the past 23 years of production, including the first Discovery off the production line in 1989 and a Series I Land Rover from 1957 were on hand. A fully amphibious Discovery converted for Cowes Week in 1990 created a splash as it was driven into Lake Geneva to demonstrate the brand's go-anywhere capability.