Land Rover to celebrate World Land Rover Day on 30 April

Land Rover announces 70th anniversary celebrations with world's most remote Defender outline


After 70 years of all-terrain adventures and global expeditions, Land Rover has once again taken the Defender to new heights.

Stretching over 250 metres, the most remote Defender outline was imprinted some 2700m up on the side of a mountain in the French Alps y snow artist Simon Beck. The unique snow art was created to announce World Land Rover Day on 30 April, exactly 70 years since the original Land Rover was first shown to the world at the 1948 Amsterdam Motor Show.

The unique image is a tribute to the moment when the engineering director of Rover, Maurice Wilks, first sketched the shape for the original Land Rover in the sand of Red Wharf Bay and proposed the idea to his brother Spencer, Rover's managing director.  The forward-thinking design was christened the 'Land Rover', the outline of which we now recognise as the Defender.

To watch the broadcast and take part in the celebrations, go to at 20:00 BST on 30 April and use the hashtag #LandRover70Years