LRO's Mark Saville was recently quoted in Toby Walne's, Financial Mail (Mail on Sunday January 24th) article concerning classic Land Rovers as investments in which old Land Rovers were described as 'the 4x4 with a soul. "Over the past five years the value of these 'early vintage thoroughbreds' has almost doubled, with prices of the older vehicles continuing to climb." Mark Saville, 47, news and features editor of Land Rover Owner International magazine, said, "With the diamond anniversary a couple of years ago there was feverish interest for the first Series One models, which then pushed up their values. This growing demand continues and has had a knock-on effect for later Land Rover models, which are now also increasing in price." Mark, who lives in Northampton, says the rarest long-base Series One in mint condition can fetch as much as £30,000. However, enthusiasts can still buy one in good condition for less than £10,000.
Well known Land Rover enthusiast, Andrew Flanders, 47, of Berkhamsted, Hertfordshire, has a rare 101 ex-military 1976 Land Rover worth £5,000. His father, Brian, 72, who lives nearby in Tring, also has a Series One model. Andrew, said 'These old classics are not to be confused with modern sports utility vehicles - status symbols that are often actually no good off-road. You'll either love or hate the Land Rover - they are very basic compared with modern vehicles, but have a special beauty and soul.' Andrew paid £2,000 for his 101 --which refers to the wheelbase a decade ago but he first fell in love with them as a young child when his father bought his first Land Rover and used it to transport the children. The latest Land Rover owned by Brian, a 1951 Series I bought for £800 three years ago, is worth £4,000, even though it badly needs restoration.
Mark paid £1,400 for the basic Series I that LRO readers will know as Plimsoll eight years ago, believing he had paid over the odds as it required work on the chassis and an engine rebuild. Nonetheless, this same vehicle is now worth £8,000 and is a fun and reliable workhorse that has covered 25,000 miles and been as far afield as Iceland and Norway, the latter trip documented in the March 2010 issue of LRO. Sensibly Mark does not believe novice investors should buy without doing their homework, especially when considering older vehicles, 'Classic old vehicles are honest,' he says. 'You can buff a modern Land Rover Discovery to look nice and shiny outside, but beneath is just a rotten pear.'
Find the Sunday Mail article HERE