Dubai: As the Dubai World Cup comes closer, the Land Rover fleet of forty branded Range Rovers has hit the streets to ferry VIPs, jockeys, trainers and families around the event and the Emirate. Provided by Land Rover, the official vehicle sponsor of the Dubai World Cup for the sixth year running, passengers will experience uncompromised luxury, supreme performance and a host of advanced features of the all new 2010 range. The Dubai World Cup, the world’s richest horse race, attracts spectators from across the globe and will take place at Nad Al Sheba on Saturday, 27 March.
Jamaica: Kingston Industrial Garage (KIG), the local Land Rover dealer, unveiled the 2010 Range Rover Sport and Discovery 4 at the plush Boon Hall Oasis in Stony Hill. KIG's showroom offering is aimed at the premium vehicle market where the Land Rover vehicles have carved a noticeable niche locally. 'It was excellent, customers were quite pleased,' Green says of the Boone Hall unveiling. Interestingly, Dawn Green KIG marketing executive said that more people at the launch expressed a liking for, and interest in, the Discovery 4 over the much-heralded Range Rover Sport. 'We actually sold a Discovery 4 at the launch,' she reveals. The higher-priced Range Rover Sport starts at approximately $12.3 million while the Discovery 4 sells for approximately $10.5 million. 'The prices are very competitive compared to other SUVs in the segment,' Green commented.
'We are consolidating Land Rover's position in Jamaica,' said Simon Elliott, CONRICO's regional sales development manager - United Kingdom suppliers of Land Rover. Elliott, who manages 18 dealerships across the Caribbean, said the brand has been gaining momentum in Jamaica, Barbados and Trinidad and Tobago while Major Hugh Blake, general manager of Kingston Industrial Garage said the brand was a leader in its class, 'With a Land Rover SUV, you get a unique car with on- and off-road features, without compromising luxury,' he said.
South Africa: Peta Lee writing in South Africa said 'And girls, if ever there was a vehicle guaranteed to have the hairier knuckle-dragging species descending on you like moths to a flame, it's Land Rover's latest Defender 90. To be sure, it wasn't designed for women. Take the clutch, for instance. You'll develop a seriously firm thigh muscle after using it for a week – and you’ll vibrate away any excess flab in one trip on a gravel road. I loaded my daughter and a female mate into this short-wheelbase, three-door model and we thundered up to the Berg and Sani Pass for a picnic. The Defender ate up the rough track and spat it out effortlessly – and we were all a few kilos lighter from being bounced around.' She went on, ' My daughter loved the two separate seats in the back and, on the way home, she simply folded them up, spread her blanket on the floor, and slept.' The newest Defender 90 is offered in a limited edition in two versions; Fire and Ice. The former is bright orange with black trim and the latter, white with contrasting black. The last word to Ms Lee; 'But the Defender has style, it's macho yet sexy, it shouts attitude and male drivers loved it. So did we. Cost? Well, you won’t get much change from R380 000.'