A photography undergraduate has landed a free 4x4 adventure in a scheme launched this year but it will be a busman's holiday! Josh Horwood, in his second year at London College of Communication, will be travelling into the Alps with Atlas Overland, all expenses paid. In return, he will be shooting a portfolio of pictures of the 4x4 trip. The scheme is the brainchild of PR professional Mark Williams, of The Wide Angle Co., and Peter Girling, who runs the expedition company Atlas Overland, 'The idea started with a need for better pictures for my marketing, to be perfectly honest,” said Peter, 'but it quickly became obvious that the experience would also be of great benefit to a final year student, providing the winner with a genuine commercial shoot and helping build the winner's portfolio.'
This year, the scheme targeted the London College of Communication, through its Head of Photography, Beverley Carruthers. Second-year students were invited to a meeting to explain the scheme then, of the 30-plus who were interested, a judging process produced a shortlist of three outstanding candidates. 'I was hugely impressed with the standard of entry,' said Peter, 'but the three on the shortlist were truly outstanding, and Josh just edged his place on the trip against some stiff competition.'
Josh, 21, who lives in Camberwell, London, submitted a portfolio of three pictures, one a superb panoramic landscape shot in Wales. Josh also had wide experience of shooting pictures in twilight and even at night, 'I am viewing this opportunity as a challenge and not a holiday,' said Josh, 'It should add to my experience of photography and traveling. I also like meeting new people and I am really looking forward to the trip.'
For more information visit www.atlasoverland.com/ or click here for Atlas Overland