The opening will be a welcome development to several Zimbabwean owners of Jaguar, Range Rover and Land Rover vehicles, who had resorted to driving all the way to South Africa for car maintenance and spare parts. PAS director Mr Cosy Marimo said his company had invested immensely to ensure adherence to the very strict service standards demanded by the Jaguar Land Rover brands, 'Our workshops are equipped with highly sophisticated machinery and equally manned by highly trained technicians. We have spared no expense in putting in place the best equipment and workmen to make sure that our discerning customers’ vehicles enjoy the best of service all the time.'
Over the past two years, the PAS team worked diligently to satisfy the very stringent requirements set by the franchise holders, Jaguar Land Rover Sub-Sahara Africa. The return of the Jaguar Land Rover brands to Zimbabwe follows the introduction of a geographic and regional approach in vehicle marketing and distribution adopted by TATA, the new owners of Jaguar Land Rover.
China: Land Rover debuted its whole range at the Beijing show and displayed the full range of its luxury all-terrain models. The world-leading luxury SUV manufacturer made a high-profile appearance at the 2010 Beijing Auto Show and provided Chinese car fans a look at all-terrain luxury. Models on show included the deluxe Range Rover Autobiography and multifunctional Discovery 4, along with the Freelander 2 Limited Edition and the legendary Defender Limited Edition. As 2010 is also the 40th anniversary of the flagship Range Rover, the 2010 Beijing Auto Show served as a prelude to celebrations for the all-terrain luxury icon this year.
'The 2010 Beijing auto show is the first time Land Rover has shown its full model range in China, symbolizing the entry of Land Rover's full fleet to Chinese market and reflecting our commitment to bringing top-class products to Chinese consumers,' said Phil Popham, global managing director for Land Rover. He continued, 'We are constantly increasing investment in China, expanding our dealer network and strengthening our service team to bring the highest-level of services to our Chinese consumers.'
China has recently seen its best quarter ever - up 192% on same period in 2009 and 168% month on month.
Middle East and North Africa: Land Rover has achieved record global sales in March 2010 selling over 24,000 vehicles, an increase of 43.1% versus the same period last year. The MENA region also achieved phenomenal success in Q1 2010 with an increase of 19.9% in sales compared to Q1 2009. Phil Popham, managing director, Land Rover commented, 'Land Rover has had an incredible start to 2010 and we are now over a third up on the same period last year. It is also extremely encouraging to see a continued growth in our emerging markets.'
Land Rover has delivered an improvement in the majority of markets with a particularly strong performance in UAE and Qatar resulting in growths of 48% and 66.7% respectively. Land Rover's flagship Range Rover enjoyed the highest growth in the region with sales up by 93%, followed by the Range Rover Sport which saw an increase of 39.1%. The LR4 also witnessed a boost in sales of 23.4%.
Robin Colgan, Managing Director Jaguar Land Rover Middle East and North Africa said, 'Land Rover has always had a strong presence in the Middle East and North Africa, and these figures show that despite it being a tough year for the automotive industry in general, Land Rover has achieved what we had set out to in the last year. I am particularly proud of the results for our flagship Range Rover - this has long since been our most popular nameplate in this region and the results show that it continues to retain its leadership in the luxury SUV segment. It is fantastic to see the brand going from strength to strength and we look forward to a strong remainder of 2010.'
South Africa: There's a great Land Rover-related blog called The Soutpiel Phenomenon click here for The Soutpiel Phenomenon