In India it is being reported that Tata Motors has made plans to assemble some of the Jaguar Land Rover (JLR) cars in India. The plan will start with the assembling of Freelander 2, for which the Indian auto giant will bring the parts as Completely Knocked Down (CKD) through the borders. Most likely, the assembly operations will be carried out in Pimpri facility near Pune from Dec 2010. Pimpri facility was the home for Mercedes Benz to assemble its luxury cars. This might bring down the prices of the British brand Land Rover's Freelander 2 model in India where Land Rover's Freelander 2 model is the lowest priced SUV in the range and costs Rs. 33.5 lakh, ex-showroom Delhi. If Tata Motors assemble this SUV in the country, the cumulative duties will be reduced from 110% to 50% thereby reducing the cost at least by a couple of lakh rupees but as of now, there is no official information backing this up.
Other models that the company sells in India, under the Land Rover brand, are Discovery 4 and Range Rover, though these may not be assembled immediately. With the assembling plans almost finalised, Tata Motors hopes the assembling will ensure to satisfy the local demand of these luxury vehicles. On the other hand, JLR is also looking for an assembly plant in China, another promising luxury car market. JLR has recorded a healthy growth in sales of its luxury cars throughout the world including India.