According to J.D. Power and Associates 2010 Automotive Performance, Execution and Layout (APEAL) StudySM released today, Jaguar ranks 2nd among nameplates for the third year in row with a score of 854. Land Rover ranks 5th among nameplates with an overall score of 836, improving four ranking positions from 2009.
Land Rover's Range Rover is the award recipient for Large Premium Crossover/SUV. The APEAL study examines design and performance characteristics across 33 brand nameplates that make a new vehicle a delight to own and drive, and is based on owner evaluations of more than 90 vehicle attributes. 'We are proud of our vehicle performance rankings,' said Gary Temple, President of Jaguar Land Rover North America. 'Having Jaguar and Land Rover rank highly in this important owner satisfaction study highlights the fact that we are one premium automotive company with two luxury brands committed to providing our customers with high quality vehicles that deliver extraordinary performance, innovative technology, and superior styling.'
With the highly anticipated launch of the Range Rover Evoque next year, both brands are positioned for growth in the coming years. With an overall score of 836, Land Rover improves its ranking position by four, from 9th to 5th place, scoring 58 points above the industry average. This is the fourth consecutive year of score improvements for Land Rover.
Range Rover is the award recipient for Large Premium Crossover/SUV with a score of 847, and receives high scores in vehicle interior, vehicle exterior, driving dynamics and visibility and driving safety categories. In 2010, the APEAL score for all-new and redesigned models averages 801 on a 1,000-point scale, 11 points higher than in 2009.
The J.D. Power and Associates study examines how gratifying a new vehicle is to own and drive based on owner evaluations of more than 90 vehicle attributes. The study's unique approach to measuring owner satisfaction and how much a customer likes or dislikes virtually every aspect of their new vehicle provides a powerful tool to manufacturers to influence future product development. This study is based on responses gathered between November 2009 and February 2010 from more than 82,000 purchasers and lessees of new 2010 model-year cars and trucks who were surveyed after the first 90 days of ownership.