This has been particularly evident in the aftermarket parts industry. Much of the time, the reality is simply that the part marked as 'Quality' has merely been deemed 'acceptable' or 'sufficient' by the supplier in question. Allmakes 4x4 is different to other parts suppliers and likes to be able to put some substance behind its claims. Allmakes 4x4 is proud to announce the launch the Allmakes 4x4 Premium Range - a range that many will come to regard as the best performing and most reliable range of aftermarket parts for Land Rover vehicles in existence.
Every part in the Allmakes 4x4 Premium Range meets key quality criteria, such as; Each product has sufficient sales history to be able to determine whether it is fit for purpose. Each product has a success rate of over 99.5%.?'Success Rate' refers to products that have been fitted and which have not failed within 12 months of fitting. The reality however is that most of the products in this range have never been returned under warranty, in fact the chances of an Allmakes 4x4 Premium Range product having a defect are about 1:3500. Each product has been sourced from manufacturers with a proven history in the 4x4 parts market - established sources with proven and reliable manufacturing, handling and distribution processes. Each product has a history of being used by qualified 4x4 technicians in recognised workshops - if qualified technicians won’t fit it, can you really have confidence in the product?
We at Allmakes have only selected products for our Premium Range that meet the above criteria and that were designed to fit Land Rover vehicles built after 1997.
Such is our confidence in the products within our Premium Range that we have decided to elevate the standard manufacturer warranty period and offer a two year end-customer warranty and a 30-month distributor warranty (subject to terms and conditions) on every product in the range. To begin with, our Premium Range will be made up of approximately 2000 service and repair products covering every category from Hub to Spark. The Premium Range consists of carefully selected branded parts from manufacturers such as Wabco, Hella, Delphi and Valeo as well as parts sourced by our own procurement team. An additional 500 products are currently undergoing tests against the criteria and will follow in early 2011. The range itself will continue to evolve and a thorough monthly review process will ensure that the products within the range continue to meet our highest expectations.
Allmakes 4x4 is widely regarded as a wholesaler that offers product quality and customer service. For 2.5 years it has been the only independent wholesaler of parts for Land Rover vehicles to offer our distributors around the clock trading, via an online trade portal, and we are still the only wholesaler to offer a simple, easy to use, online warranty and returns system for our customers to process and keep track of their returns. We do all of this because we recognise the importance in customer service and having transparency in the way we operate. Richard Howe, MD of Allmakes 4x4 said, 'The quality of our service is a reflection of the quality of our parts. Products in our Premium Range do not pretend to be something they are not. The product isn’t just put into a box and given a seal of approval. It has earned its place in the range by performing time after time after time. These are the parts that give the aftermarket a good name.