The Evoque coupé and 5-Door models on display highlight the Range Rover Evoque's vast array of personalisation options, which gives every customer the opportunity to tailor their Evoque to suit their lifestyle. A huge number of colour and feature combinations are available, such as contrasting roof colours and beautifully crafted designer interiors. As the Evoque gears up for its sales launch, there is a growing buzz amongst prospective buyers who have been seduced by the car’s bold and radical approach. 'The all-new Range Rover Evoque has received an overwhelming reception following its public debuts in Paris and Los Angeles,' said Land Rover’s global brand director John Edwards. 'Many prospective buyers are customers who have not considered Land Rover before, and yet are excited by the unique design, premium technologies and compact size that the Evoque offers.'
Customers can tailor their Range Rover Evoque with a tempting array of design, trim and technology options, so that each car meets its customer’s own taste and lifestyle. The choices range from designer exterior packs, contrasting colours on the roof and spoilers, immaculately-trimmed designer interiors, and a range of desirable technologies to maximise comfort and enjoyment on board. Gerry McGovern, Land Rover design director said, 'Customers like to make their own unique statement with a vehicle and we have provided individuals with lots of opportunity to personalise their new Range Rover Evoque, whilst maintaining the essence of the design. The options on offer are spectacular and customers can use our 'designers choice' to guide their selection, with carefully co-ordinated colour and material combinations that have their own distinctive character,' he added.
Uniquely in the compact SUV segment, the Range Rover Evoque allows customers to specify a lavishly appointed cabin, with soft, premium leather and beautifully tailored, twin-needle stitching providing a luxurious finish to almost every surface of the instrument panel, doors and seats.
Rather than using a traditional trim hierarchy, the Range Rover Evoque gives customers the choice of three design themes: the cool and contemporary ‘Pure’, the luxurious ‘Prestige’, and the bold and sporting ‘Dynamic’. Customers can further tailor these themes with different designer interiors, option packs, standalone and accessory items, providing even more freedom to specify the car of their choice. The range of options includes 12 exterior colours, three contrasting roof colours, seven alloy wheel designs (ranging from 18-inch to 20-inch) and 16 tailored designer interiors. Owners can also choose from a very broad selection of official Range Rover accessories. The accessory range includes exterior and interior styling, together with a comprehensive choice of practical loading and towing items.
With the Range Rover Evoque on schedule for its sales launch, there is mounting anticipation among a global audience about this new car. Range Rover is supporting the launch with an innovative campaign centred on the Pulse of the City. This project involves participants worldwide collaborating together through social media and interactive on-line activities to celebrate the life of major cities around the globe. 'The Range Rover Evoque is ideally suited to urban driving, with its agile handling, compact size and green performance, and it’s fitting that our Pulse of the City campaign is focused on capturing the spirit of city life,' said John Edwards, Land Rover's global brand director. 'The campaign has already generated a huge buzz around the launch of the car, and we look forward to many more people taking part and contributing to the pulse of their city,' he added. Visit www.helloevoque.com. click here for Hello Evoque
The Range Rover Evoque will be manufactured at Land Rover's multi award-winning Halewood plant in Merseyside, UK. The car will go on sale in more than 160 countries worldwide from summer 2011. Prices will start from £30,000.