ISLAMABAD: Pakistan Red Crescent Society gets six Defenders for flood operations
As millions of survivors attempt to re-establish their lives following last summer’s monsoon floods, Land Rover has offered a hand to flood survivors with the donation of six Defender 110 station wagons to the Pakistan Red Crescent Society (PRCS).
With a value of 184,000 Swiss francs (16.8 million PKR), the vehicles will be used to deliver relief aid in the form of clean water, food, shelter and medical supplies to thousands of people in some of the most remote and hardest hit communities. 'This invaluable donation comes at a most opportune time for the Red Cross Red Crescent,' said Nilofar Bakhtiar, PRCS Chairperson. 'We are now entering the recovery phase of our programming, which means we will be in select flood-affected communities every day. These six Land Rovers will allow us to reach remote villages, improve access to health care and safe water, and strengthen communities so they are more resilient to future disasters.'
The donation is part of the global initiative, 'Reaching Vulnerable People Around the World', launched in August 2010 between Land Rover and the IFRC. 'This initiative provides us the opportunity to assist some of the most vulnerable people in the world, through the reach of the Red Cross Red Crescent,' says Colonel (retd) Syed Zafar Uddin Ahmad, MD Sigma Motors Pakistan, the only authorized assembler of Land Rover Defender vehicles in the country. Since 2007, Land Rover’s global support to IFRC has included the donation of 60 vehicles, and more than 3.7 million Swiss francs (339 million PKR) in relief funds, helping nearly 100,000 people.
MANILA: Land Rover RP joins effort to save Philippine Eagle
Land Rover Philippines (LRPhils) Motors, Inc. together with the Philippine Eagle Foundation (PEF) – recently exhibited its Land Rover Defender 110 garbed in the 'Land Rover – Defender of the Philippine Eagle' campaign body graphic sticker designed by Team Manila Graphic Design Studio. The campaign aims to renew awareness for the plight of the Philippine Eagle as an endangered species and a symbol and source of National Pride. Land Rover Philippines, also hopes generate support to protect the Haring Ibon, the king of the Philippine forests. PEF ambassador and well-known animal advocate Kim 'Kuya Kim' Atienza was at the event. 'Land Rover Philippines supports the PEF’s quest to protect the Philippine Eagle and the conservation of our natural resources, specifically the rainforests.' said Land Rover Philippines executive director Marc Louis Soong.
Land Rover Philippines with Team Manila donated to the PEF to feed and adopt an eagle, which they have named 'Defender'. Limited edition Land Rover tyre covers and special edition Philippine Eagle T-shirts, also designed by Team Manilla, will be sold and the proceeds to be donated to the PEF. 'Land Rover Philippines believes in the conservation efforts of the Philippine Eagle Foundation,' Soong said. 'This is only the first step as we hope to continue our support in this advocacy for the sake of our children, the future defenders of the environment.'
The Philippine Eagle Foundation is a private, non-stock, non-profit organization dedicated to saving the endangered Philippine Eagle (Pithecophaga jefferyi) and its rainforest habitat. Organized in 1987, the organization had before that time been operating as a project for research, rehabilitation, and captive breeding. In 1992, the PEF made headlines when it presented the first two Philippine Eagles bred and hatched in captivity. The birth of Pag-Asa (Hope) and Pagkakaisa (Unity) caught the world’s attention and eventually led to the subsequent outpouring of public support and sympathy that helped revitalize the effort to save the species. Team Manila is a multi-disciplinary graphic design studio in the Philippines that aims to inspire Filipinos through art and creativity.
KINGSTON: Cecil Beharry Makes Guyana Safari Trek
Guyanese-born, naturalised Jamaican Cecil Beharry, will be participating in the ninth annual Pakaraima Mountain Safari in Guyana later this month. His mode of transport will be his 2001 Land Rover Defender 110 TD5 which he will have to ship to Guyana from Jamaica in preparation for the 1,000-mile round trip on off-road terrain in the southern Caribbean country.
Beharry's main sponsor is Elarc Welding Products Limited, a Jamaican manufacturing company that produces welding products, with it's largest export market being Guyana. 'When Cecil approached us, we didn't hesitate to provide him with sponsorship. He's a Guyana native living in Jamaica who will be participating in a prestigious event in our largest export market, so you can call it a win-win situation,' said LeRoy Morris, managing director, Elarc Welding Products.
Beharry, who is a retired businessman, is very excited to be participating in the Safari as a Jamaican and the first overseas participant in the nine-year-old event. 'I was at the 2009 and 2010 staging of the event, but as co-driver and not an official participant,' Beharry said. 'It's a challenge against nature and science, so each participant has to be willing to work as a team because we travel in a convoy and should be ready to assist each other. All the vehicles in the Safari are off-road models because the terrain is very mountainous and there's a lot of climbing and descending over rocky surfaces. You really have to be an outdoor person to take on this challenge.'
Beharry told Automotives that based on his last two experiences with the safari, the duration is usually just over a week and the journey is 500 miles one-way. He said both the Minister of Tourism, Industry and Commerce of Guyana, Manniram Prashad, and Prime Minister Sam Hinds, were on the safari in 2009 and 2010 and, at that time, had extended the invitation to him and Jamaica to participate. 'So, when I informed Minister Prashad that Jamaica would be taking part this year, he said he was pleased to hear, as it was always his dream to have overseas participation and that Jamaica would go down in history as the pioneer participant from abroad.'