The Chinese market is important to Jaguar Land Rover where sales of Land Rover vehicles has been higher than Jaguar sales in the past few years as Chinese consumers seem to prefer take to the roads in luxury SUVs rather than luxury saloons. China received its first taste of the Evoque at the Guangzhou Auto Show in 2010 when the three and five-door models had their Asia Premiere. At Shanghai Auto Show 2011 were able to see the Evoque and read its pricing for the first time.
Since the 2010 Guangzhou Auto Show, Land Rover has received nearly 1000 pre-orders, but since pricing has been announced more are expected to flock to the brand. The five door Evoque will be priced from 628,000rmb whilst the three door coupe will be 638,000rmb, (by comparison prices in the UK start at just 300,000rmb) but the Evoque is an import in China and so liable to import taxes.
In China the Evoque is expected to offer serious competition to other compact luxury SUVs, especially the Porsche Cayanne. Although the two do not compete on power they do compete on looks and branding, both important features in China.