Jaguar Land Rover has been recognised as one of the leading UK companies for women employees by achieving a place in the prestigious The Times Top 50 Employers For Women list. Inclusion in the list is a reflection of the significant progress made by Jaguar Land Rover in attracting, developing and retaining women employees within its organisation. Jaguar Land Rover Human Resources Director, Des Thurlby said, 'We are extremely proud that our efforts to cultivate a talented and diverse workforce across Jaguar Land Rover have been recognised by this prestigious award. Jaguar Land Rover products appeal to a broad range of global consumers, both male and female, and it is important that this diversity is reflected in our employee base. Within a traditionally male dominated industry, we believe that our commitment to flexible working policies and an inclusive and progressive environment will attract women who may not have considered this industry previously.'
Jaguar Land Rover has developed a comprehensive approach to attracting and developing high calibre women employees. This ranges from highlighting the company’s apprentice and graduate recruitment schemes to potential candidates, to creating a special leadership development programme for women which helps them maximise their potential. In parallel with this, Jaguar Land Rover has implemented a series of work/life policies which have helped to create an inclusive culture for women, such as flexible working options and workplace nurseries at two of its major sites. One of the key initiatives introduced by Jaguar Land Rover to help women employees succeed within management positions is the Women's Leadership Programme. Developed in partnership with SEMTA – the Sector Skills Council for Science, Engineering and Manufacturing Technologies – this programme provides management grade employees with a full support package including individual development training and leadership workshops. Since it was introduced in 2009, a total of 124 women have participated in the programme. The content is not just geared to helping individuals gain promotion, but it is designed to allow participants to reflect on their own style and analyse what they want from their careers.
Members of the programme have also been trained as assessors and have been involved in apprentice, graduate and experienced hire recruitment to ensure that the company benefits from the knowledge and experience these managers bring to the business.
Jaguar Land Rover is recruiting 104 apprentices in 2011, across a full range of trades within engineering and manufacturing, and the company has been careful to ensure that the positions are appealing to both male and female candidates. Details about the apprenticeship programme have been targeted at local schools and colleges attended by girls to increase the awareness among a female audience.
'On average in the UK, only two percent of applications for apprenticeships within this sector come from women,' explained Des Thurlby. 'Jaguar Land Rover has actually hired five times this proportion of women for our vacancies, and we are determined to further improve on this achievement in the future.'
To help challenge the myth that apprenticeships are not suitable for women, and to ensure that potential applicants – both male and female – have access to clear information about their potential choice of career, Jaguar Land Rover has worked with other leading UK engineering organisations to develop a dedicated on-line 'career matching tool' (http://engineeringtool.apprenticeships.org.uk click here for engineering tool apprenticeships ) which features an interactive questionnaire and personalised feedback.
Jaguar Land Rover also involves existing women apprentices in the presentations to young people in local educational establishments so that they can provide a personal insight into the opportunities presented by an apprenticeship within the company. These apprentices are also featured in video interviews on the company’s recruitment website (www.jaguarlandrovercareers.com click here for Jaguar Land Rover Careers ).
Jaguar Land Rover has well established Graduate and Undergraduate programmes, which provide an important element in the effort to attract high calibre individuals into the organisation and develop the future talent pipeline. Recognising the value of diversity, the company sets out to make the programmes equally attractive to male and female students. Graduate recruitment fairs and university visits feature a good representation of current women employees. To support this and other recruitment activity, the content and design of Jaguar Land Rover’s recruitment website have been updated in line with feedback received from a focus group with external female engineers to make sure it appeals to both men and women.
To help create a more inclusive culture for women employees, Jaguar Land Rover has implemented a series of work/life policies which make the workplace more attractive to women. A range of flexible working options, such as job sharing, part-time work, working from home and variable hours, are available to all employees, and managers are encouraged to recognise and support these arrangements.
To further support parents with young children, the company has established workplace nurseries at two of its major sites in Gaydon and Solihull.