Qatar: Alfardan Premier Motors Company organised its annual Land Rover Desert Day, hosting scores of clients and fans with their families on a desert adventure. Rabih Ataya, general manager of Alfardan Premier Motors said, 'These fun outdoor trips are our way to thank our clients and fans for their unfaltering loyalty and firm belief in our Land Rover brand. The Land Rover and Range Rover vehicles are top-performers on all types of terrains, particularly the rugged ones and they make therefore for the best and safest vehicles to ride through Qatar’s unique sand-dune landscapes.' Land Rover’s Desert Day offered all attendees, current and prospective owners of Land Rover vehicles, the opportunity to experience first-hand the performance of Land Rover and Range Rover all-terrain fleets. The trip kicked off with a desert ride through Qatar’s sand dunes led by expert guides, during which the guests were stewarded across the terrain following a short introductory session when they received guidance on how to approach driving in soft sand and how to safely traverse the surroundings of Qatar’s inland sea area. The guests enjoyed a full day with their families at a campsite in Khor al-Udaid where a mid-trip camp was set up. The campsite served as a stop-over for lunch and featured several family-oriented activities such as crafts and face painting for children, seaside sports and music DJs
New York: Designer and Co-Founder of Marchesa and Evoque NY 'City Shaper', Georgina Chapman was on hand at the official NYC launch of the 2012 Range Rover Evoque at Highline Stages on April 19 in New York City. Marchesa's Georgina Chapman worked to shape it along with the NY Jets' Darrelle Revis, and CoolHunting.com's Josh Rubin, PSFK's Piers Fawkes and Bevy Smith. These are some of the 'brand ambassadors', along with many other influential fashion names including Henry Holland, Daisy Lowe, Francesca Versace, Julia Restoin Roitfeld, and the ladies behind Sass & Bide. They have had their journeys around various cities tracked and publicised.
Italy: The Range Rover Spirito DiVino was taken by its maker to the Verona Vinitaly 2011 wine event. The Solihull SUV has two refrigerated cabinets installed in the rear luggage compartment which can store up to twelve bottles of wine and a set of wine glasses. The unit can be recharged via a dedicated solar panel or by a power cord plugged into an external outlet. The exterior trim of the Range Rover Vogue SE 4.4 TD V8 has an appropriate wine color. The creation is a partnership between Land Rover Italia, Aznom and the wine publication Spirito DiVino.
Turkey: Two companies functioning in the defence sector of Turkey exported goods worth $267 million to Azerbaijan. Roketsan, the biggest missile manufacturer of Turkey, exported to Azerbaijan goods worth $244 million while the Otokar company started implementation of the $23m contract with Azerbaijan to export armoured vehicles, namely the Cobra wheeled vehicle and Land Rover Defender vehicles.?