Earl’s Court was the venue for the three-day event, which began on Friday May 20 and saw the Range Rover Evoque take centre stage in London over the weekend as the star of a spectacular series of live performances that combined state of the art motion graphics with high fashion. Celebrities and customers alike were entertained by the Evoque Live’s 360 degree, 25 minute sensory experience.
According to the manufacturer, the events represent an industry first - combining visionary art, contemporary design and haute couture with an exclusive opportunity to get up close and personal with Land Rover’s smallest, lightest and most fuel-efficient model ever before it goes on sale in September. Evoque Live was brought to life by Lee Lapthorne and Doll Productions (the company behind award winning shows including Clothes Show Live and Britain’s Next Top Model) using a fusion of creative talent including fashion stylist Harriet Jagger, designers Jasper Conran, Amanda Wakeley and choreography by Ashley Wallen.
Commenting on the fashions responsible for setting pulses racing, all of which were inspired by different aspects of the vehicle, award-winning designer Amanda Wakeley said The Evoque is a truly iconic British car, so it feels appropriate that Land Rover has chosen to showcase British fashion in this way - as both are world renowned for their creativity and craftsmanship.'
Producer Lee Lapthorne added, 'I am proud to be behind such a groundbreaking show. It is a genuine first in terms of vehicle launches and delivers a unique audience experience.'
The spectacular show now moves to Birmingham (opening at the NEC on 27 May) and Manchester (opening at Manchester Central Convention Complex on 3 June) where it will deliver the Evoque Live experience to over 10,000 people. However, tickets for these events are limited (only 150 per show), with many shows already sold out. Anyone interested in finding out more about this exciting new vehicle should register now at www.evoquelive.com. click here for Evoque Live
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