England: Jaguar Land Rover has agreed a deal with Birmingham Airport to supply support vehicles. To mark the beginning of the deal, the airport has taken delivery of four Land Rover Discovery 4s which will provide support to the airfield safety unit in its daily patrol duties. The deal will also see Land Rover branding used throughout the airport. Will Heynes, the airport’s operations director, said, 'Being a major local employer and neighbour of the airport, we’ve always had a close relationship with Land Rover but this is the first time we’ve entered into a tangible partnership.'
In addition to the airside support vehicles, Jaguar Land Rover branding will soon feature on ten air bridges operating from the new multi-million pound transit gates and across the airport’s fleet of airside passenger transfer buses.
New Zealand: The first shipment of Land Rovers to be used as VIP transport during the Rugby World Cup have arrived in New Zealand complete with tournament logos. The official vehicle sponsor will have 75 vehicles on hand during the Cup, mostly Range Rover Sport and Land Rover Discovery models. Some will be shipped back to Britain after the tournament while others will be sold in New Zealand. The vehicles will mostly be used to move organisers and VIPs around. Some will be assigned to lifestyle journalists reporting on New Zealand tourist attractions. Each Land Rover and Range Rover will be customised with World Cup branding, including 2011 number plates and commemorative badges. Land Rover NZ brand manager Gary Upson said the World Cup was the perfect national and global showcase for the brand saying, 'The sport shares so many of our core values - power, intelligence, versatility - all elements needed to create great competitive rugby and world class all-terrain vehicles.'
Land Rover will count down to the RWC by taking the Webb Ellis Cup to all 23 of the host regions in New Zealand. The roadshow starts in Invercargill on July 4 and finishes in Auckland on July 31.
Sri Lanka: The 'racing' Land Rover Defender of Frontier Automotive won the event for diesel off-roaders at the Cavalry Supercross organized by the Sri Lanka Armoured Corps and the Sri Lanka Association of Racing Drivers and Riders (SLARDAR), its third victory in less than two months. Modified and prepared for racing by Frontier Automotive, the sole agents for Land Rover in Sri Lanka, the racing Defender was driven by Sheran Fernando. Besides its victory in the diesel vehicles category, the racing Defender came third in the Open Event for trucks and Jeeps, beating many high-powered, petrol-engined vehicles.
The racing Defender was built in association with Twisted Performance UK. Since Frontier Automotive started competing at local gravel track racing events, this genre of the sport has developed significantly. At the Cavalry Supercross, the Truck and Jeep event was the largest event for the day, and was also one of the most hotly contested.
Colorado, USA: In mid-June the Rocky Mountain Automotive Press hosted the second annual Rocky Mountain Driving Experience, bringing Western and regional automotive media together with numerous manufacturers and examples of their model lines in the unique environments Colorado can provide. Consisting of off-road, racetrack and even motoring up the highest paved road in North America, the second event was an unqualified success. After convening at the Denver International Airport Holiday Inn, the members of the media broke into two groups and selected vehicles from those provided by the manufacturers for the 40-mile jaunts to either Colorado Off Road Extreme (CORE) or High Plains Raceway (HPR) for further vehicle trials. The 800-acre CORE facility is an off-road park providing a legal, private and controlled environment for trucks, SUVs and other four-wheel-drive vehicles. It includes a high-speed rally circuit, mud bog and rock-crawls among other challenges. The higher speed rally course with its bumps, turns, muddy spots and undulating straight-aways is by far the most entertainment readily available in an all-wheel-drive vehicle.
One vehicle particularly impressed on the 4x4 course, picking the sheer essence of all-wheel-drive luxury SUVs, the Range Rover HSE. 'There’s a reason Range Rovers are use to protect the Queen and the HSE happily demonstrated its rock crawling and steep incline climbing acumen. The Range Rover was the first to offer adjustable height, terrain suspension and drive control – these systems just continue to improve,' said one participant.
A couple of the pickups provided for the 4x4 exercises managed to teeter themselves, high centering on steep point crossings – not a fault of the truck but rather a function of the wheelbase length whereas the Range Rover had no such problems. The Range Rover HSE is the car for those who long to go on safari, whether it’s from the suburbs into the urban jungle, from the front range of the Rockies up to the slippery ski slopes or to the jungle of Costa Rica overland.
Spain: Land Rovering off-road is supposed to be the gentlemanly art of treading lightly over incredibly treacherous terrain, an often delicate balance between momentum and precious traction. One is always creeping along the precipice of something slippery and steep, the suspension alternately compressed and extended as you crawl inexorably forward over terrain that would give any sane billy goat pause. Were you a shepherd in the Outer Hebrides, a farmer in the Namib Desert or just an enthusiast in America, your Land Rover might well be covered in mud, the very picture of unadulterated off-road utilitarian function -- if it weren't festooned with the magnificent creature comforts the Land Rover badge engenders. Everything in the company's lineup is so imbued with grandeur that the juxtaposition between the rugged outdoors beneath your wheels and the incredibly cozy cabin inside seems contradictory. There's so much leather and luxury that, were you not a couple of feet higher than normal, you might mistake the cabin for that of a Jaguar or Mercedes except if you're in the Bowler Nemesis version of the company's famous SUV. Custom-made, the Nemesis is essentially an off-road racer that sees a Range Rover Sport body mated to a custom off-road, spaceframe and powered by a tuned version of the original 4.4-litre V8.The interior, in typical offroad racing fashion, is the polar opposite of the standard Range Rover; spartan where the Sport is palatial, with the emphasis on function at the expense of form. Basically, there's a bland, monochromatic black plastic dashboard littered with gauges and switches and not an inch of space wasted on anything even remotely stylish. There's a fine patina of dust and grit over everything. Most dramatically, however, the custom Donerre suspension has the Nemesis glide over the same treacherous terrain at speeds that would split a standard Range Rover in two. One doesn't jump a Range Rover Sport but it is something the Nemesis does with elan. The Nemesis is designed specifically for racing in the Dakar Rally, while a stock Land Rover has to do things such as take the toddlers to kindergarten and haul groceries and do it all with the comfort and poise of a Mercedes limousine. That makes the standard LR4's off-road abilities all the more amazing. Considering this same vehicle will garner you a prime parking spot in front of any chi-chi boutique hotel in the world, that the luxurious Land Rover can even venture near the same terrain as the custom-built Nemesis is incredible.
India: Jaguar Land Rover has officially opened its new dealership in Kolkata, West Bengal, India. The opening of this dealership is part of Jaguar Land Rover’s continued expansion in the Indian market.The state of the art dealership will improve access to customers from West Bengal and provide premium Jaguar Land Rover standards of sales, servicing and after sales. Based in the upmarket AJC Bose Road, the Kolkata dealership will enable customers to access the Freelander 2, Discovery 4, Range Rover Sport and the flagship Range Rover. Mr Rohit Suri, Head, Premier Car Division, Tata Motors, said, 'The Kolkata area is a key growth market for premium luxury vehicles and thus it is extremely important for our sought after Jaguar and Land Rover products to be readily available in this region. We are very pleased to be able to provide our customers with a great dealership here in Kolkata.'
Jaguar Land Rover opened its first Indian showroom in June 2009 and now has fully operational sales and service facilities in Mumbai, Delhi, Hyderabad and Kolkata. The expansion plan includes dealerships in the cities of Bengaluru, Chennai, Kochi, Ludhiana, Ahmedabad, Pune, Jaipur and Indore by the end of this calendar year. The dealership expansion plan is being delivered to meet the growing demand for Jaguar and Land Rover vehicles in India.
Further details on the Land Rover product range are on the Land Rover India website www.landrover.in. click here for Land Rover India