According to J.D. Power and Associates 2011 Automotive Performance, Execution and Layout (APEAL) Study, Jaguar and Land Rover brands rank among the top five nameplates, both with improved scores for 2011. Jaguar ranks 2nd among nameplates for the fourth year in a row while Land Rover ranks 4th among nameplates, up from 5th last year. Land Rover's Range Rover is the award recipient for Large Premium Crossover/SUV, for the second successive year.
The APEAL study examines design and performance characteristics across 32 brand nameplates that make a new vehicle a delight to own and drive, and is based on owner evaluations of more than 80 vehicle attributes. 'We are extremely proud that our vehicles continue to excel in the esteemed J.D. Power APEAL study,' said Andy Goss, President of Jaguar Land Rover North America, LLC. 'The fact that both Jaguar and Land Rover brands rank highly in these important rankings underscores that we are a premium automotive company with two luxury brands that excel in providing our customers with quality vehicles that deliver extraordinary performance, innovative technology, and superior styling.'
With an overall score of 841, Land Rover improved its ranking position to 4th place. This is the fourth consecutive year of score improvements for Land Rover. Additionally, the Range Rover was the award winner for the Large Premium Crossover/SUV with a score of 856, and received high scores in vehicle interior, vehicle exterior, driving dynamics and visibility and driving safety categories.
The J.D. Power and Associates 2011 Automotive Performance, Execution and Layout (APEAL) study is based on responses gathered between February 2011 and May 2011 from more than 73,000 purchasers and lessees of new 2011 model-year cars and trucks who were surveyed after the first 90 days of ownership. JLRNA is headquartered in Mahwah, New Jersey, USA and has offices across the USA and Canada and is represented by more than 330 retail outlets.