Just a month after Land Rover's Managing Director, Colin Green, suggested, in an interview, that there was a chance that the Defender model could be killed altogether, a concept for the next generation Defender is to be unveiled at Frankfurt Motor Show.
Green was quoted as having said, 'Another option [in replacing the current Defender] is that we abandon that section of the market. It’s our least preferred choice, because we have serviced that customer base for a long time, but there’s no point in servicing the customer and not the business. We have to make money and all three options are on the table.'
This is an image of the concept car that Land Rover will be showing at Frankfurt. Land Rover has said that it intends to produce a new Defender in 2015 but this is four years away - such a car does not exist at present. The concept being shown for the first time at Frankfurt is designed to gauge reaction and encourage debate about what a new Defender should, as John Edwards says in his quote, 'Meet the requirements of a new global market,'
Update 07.30hrs; Land Rover also confirms today, that production of a new Defender is globally intended for 2015, with no current decision on whether or not the next generation Defender will come to the North American markets. Commenting on the Land Rover DC100 concept car, Gerry McGovern, Director of Design, Land Rover said, 'Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn't a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century.'
John Edwards, Global Brand Director, Land Rover added, 'Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market. We plan to engage with existing and potential customers to help us finalize the details of the new vehicle. One thing's for sure, it's going to be an exciting journey, and we can't wait to get going,' added Edwards.
The Land Rover DC100 concept builds upon the essential elements of the car's character and allows Land Rover to open the debate and inspire people to dream about the Defenders of the future. The next chapter in the Defender story will unfold at 09:15 hrs (CET) on September 13, 2011 at the Frankfurt Motor Show.
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The DC100 concept Defender off-road. It will have to convince enthusiasts that it is a genuine Defender