Land Rover North America is launching an interactive, multi-city consumer experience to launch the 2012 Range Rover Evoque, debuting this autumn. The tour, starting in Pebble Beach, California on August 18, provides consumers with the opportunity to sign up for a test drive of the lightest and most fuel efficient Range Rover ever produced
In addition to test drives, the Range Rover Evoque experience provides a one-on-one experience where consumers interact with and learn more about the first new Range Rover model since 2005. Following its debut at Pebble Beach, the tour will travel to Los Angeles, Chicago, New York, Miami and San Francisco.
Land Rover will have a significant presence throughout the Pebble Beach Auto Weekend, including multiple test drive opportunities of the brand's 2012 model line up; the all-new 2012 Range Rover Evoque will be at Peter Hay Hill (Thursday – Saturday); Range Rover, Range Rover Sport, LR4 and Range Rover Evoque will be showcased at The Quail, A Motorsports Gathering (Friday) and Range Rover, Range Rover Sport and LR4 will be available to test drive at Mazda Raceway Laguna Seca (Friday – Sunday). click here for Pebble Beach
'Land Rover is elated to provide consumers with an opportunity to not only learn more about the all-new 2012 Range Rover Evoque, but to experience it, first-hand, by getting behind the wheel and taking it for a test drive,' said Kim McCullough, Brand Vice President, Land Rover North America. 'We could not think of a more ideal place to launch the Range Rover Evoque Experience tour than Pebble Beach Concours d'Elegance, the ultimate event for auto enthusiasts.'
LRNA claim that the 'all-new 2012 Range Rover Evoque targets a whole new generation of brand enthusiasts' and that the 'vehicle redefines Range Rover for an urban world: think lighter, think recycled materials, think efficiency and responsible design that make it one of the most sustainable cars in its class'. Us prices for the vehicle start at US$43,995, including destination and delivery, and will be available in two versions: a coupe and a five-door. Every Range Rover Evoque destined for the United States will be equipped with all-wheel-drive and will feature a 240-horsepower, turbocharged, direct fuel injected, four-cylinder engine coupled to a six-speed, automatic transmission.
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