Land Rover blitzes rivals in a poll of 40,000 people to find the UK’s favourite 4x4 maker; not for the first time, Land Rover has blown its off-roader rivals into the weeds. The famous British marque claimed an astonishing 54% of the vote in a new MSN Cars poll. Just under 40,000 people provided their answer to the question, 'Which firm makes the best ‘4x4’ type cars?' when it was posed on the MSN Cars website in August.??Respondents were invited to choose their favourite from a list of 12 leading 4x4 manufacturers that included the likes of Jeep, Mitsubishi and Subaru as well as premium marques like BMW, Mercedes-Benz and Porsche. With second-placed Toyota polling just 9% of the vote, Land Rover’s 54% was the definition of an emphatic victory. Audi arrived in third place with 8%. The MSN Cars poll clearly shows that the UK public continue to hold a special place in their hearts for Land Rover and its products. The first vehicle to carry the famous name appeared way back in 1948 and, although the company is now owned by TATA Motors, its headquarters are still based in Gaydon, Warwickshire.??The current Land Rover range includes household names like the Freelander, Discovery and Defender models, along with the premium Range Rover and Range Rover Sport line-ups. 'We are thrilled that MSN users have voted Land Rover their favourite 4x4 brand,' said Colin Green, Managing Director of Land Rover UK. 'We know that Land Rover has some of the best brand loyalty figures in the industry and this poll is testament to that. Taking over half the votes is a great achievement and goes to prove that Land Rover really does make the world's most authentic 4x4s. Thank you to everyone who voted for us!'??'As one of Britain’s most cherished car companies, it’s no surprise to see Land Rover top our poll as the maker of the best 4x4 vehicles,” says Tom Evans, editor of MSN Cars, 'Its profile is about to get much higher with the arrival on our roads of a handsome, compact and affordable model in the shape of the Range Rover Evoque, which looks set to be a great success.'
MSN Cars is currently one of the UK’s most popular motoring websites according to independent data from comScore Media Metrix with 1.4m unique users (May 2011). 39,663 votes in total were received in a poll on MSN Cars.