The Land Rover In Action Exhibition week (14 – 18 Nov 2011) at the prestigious Royal Geographical Society (with IBG) in London coincides with Land Rover's 8th Anniversary with China Exploration and Research Society (CERS), one of Land Rover's six Global Humanitarian and Conservation Partners.
Together with Land Rover, the partnership with China's 'greatest living explorer' and fellow of the Royal Geographical Society, Wong How Man, has expanded his exploration work to conservation of some of China’s most endangered natural and cultural heritage. Wong famously led CERS expeditions that pinpointed the sources of the Yangtze (2005), the Mekong (2007) and the Yellow River (2008).
In 2011, the focus of the CERS summer expedition was to reach the source of the Salween River source. Despite immense difficulties and setbacks, including a sudden snow storm, the CERS team reached the source on 14 June. CERS latest wildlife projects include researching the Tibetan Antelope calving ground in the Arjin Mountain Nature Reserve, a remote region of Xinjiang, fringing upon the Tibetan plateau, as well as the rare and exotic breeds of; the Asiatic Beaver, Wild Yak, Black-necked Crane and Musk Deer. Cultural preservation is another focus for CERS and the teams have preserved 15 traditional thatch-roofed houses of the Li minority people of Hainan Island in southern China, in support of the Lisu Hill Tribe community, as well as successfully saving one of the world's last remaining timber courtyard houses of the Lisu hunting/collecting tribe of remote Yunnan Province in southwest China. Its future plans include beekeeping research, a pressing issue worldwide.
Wong How Man, Founder of CERS and world-renowned explorer said, 'CERS takes on multiple expeditions and projects throughout the year with a large, diverse team from around the world. For our explorers and scientists, Land Rover not only provides a means of transportation through some of the most difficult and inhospitable terrains on this planet, but also act as an essential shelter in the world's most extreme weather conditions along the way.'
Bob Grace, President JLR China added, 'We are proud of Land Rover’s achievements in preservation of fragile environments and endangered wildlife around the globe. In China, we are glad to work with China Exploration and Research Society to bring our philosophy in sustainability to the local community. For the future, we will continue to expand the scope of our care for nature and continuously reinforce the commitment to making our environment better.'
The Land Rover In Action Exhibition features the work of Land Rover's six global humanitarian and conservation partners; International Federation of Red Cross and Red Crescent Societies (IFRC), Born Free Foundation, Biosphere Expeditions, China Exploration and Research Society (CERS), Earthwatch Institute and Royal Geographical Society (with IBG).