Land Rover is taking over Euston Station in a marketing campaign for the Range Rover Evoque. It is the first time that an automotive manufacturer has completely taken over Euston Station which serves rail links to the midlands, the north and London's underground network. Images of the Range Rover Evoque imagery will be visible to travellers on their way through the main hall, and along the escalators down to the underground platform.
In the main concourse, nine large screens have been designed to work in unison to display a two minute film showcasing the Range Rover Evoque. As passengers descend the escalators to the underground platform, Range Rover Evoques will appear to travel alongside demonstrating the model's Terrain Response system, which allows the car to cross a range of terrain.
High over the escalators is a billboard depicting a side profile view of the Evoque. Laura Schwab, Land Rover Marketing Director said, 'In the same way that Euston Station is a London landmark, so too is our latest product, the Range Rover Evoque and we wanted to make a bold visual impact at the largest mainline commuter station in London. Euston Station is the perfect setting for us to showcase some of the key design attributes.'
About Evoque customers, she added, 'We expect 90% of Range Rover Evoque customers to be new to the brand, so Euston Station will allow us to show Range Rover Evoque to 175,000 commuters a day.'
The Range Rover Evoque Euston Station promotion is on now and will run until Sunday 27th November 2011.