Brazil; Factory for Land Rover? Brazil's Trade Minister Fernando Pimentel said that Jaguar Land Rover plans to build a factory in the Latin American country, the Estado news agency has reported. Pimentel said that 'the car maker already has a construction project prepared, but has yet to pick a location for the new factory, citing the minister after a meeting with UK authorities. The new factory is a response to higher taxes on imported cars that Brazil enacted in September and which go into effect mid-December. The government raised taxes by 30% on cars with less than 65% locally produced components in order to slow the flow of imports that have flooded into the country.
New rules governing the automotive industry are likely to formalise the higher tax on cars without a stipulated proportion of locally produced parts by making it permanent. Pimentel reported that Land Rover will have a transition period to meet the new regs, without giving further details about the new government policy which is expected to go into effect when the current tax hike expires at the end of 2012.
The Future; A new range of performance models from Land Rover may be on the horizon, bringing a sub-brand to the British luxury SUV manufacturer. Land Rover executives are, reportedly, considering the possibility of developing the sub-brand. Rumors are that a high-performance Evoque variant is being developed to join a fleet including the supercharged Range Rover and Range Rover Sport. Global Brand Director John Edwards would neither confirm or deny that such a model is currently under development. He did however confirm that the company is looking into expanding the Evoque model line and that the market is China will play a big role in determining which route Land Rover will take.
Mumbai: The iconic British marque Jaguar Land Rover, owned by Tata Motors, has launched its Range Rover Evoque in Mumbai. Priced at Rs 45 lakh upwards, the Range Rover Evoque is available in both petrol and diesel variants. 'The Range Rover Evoque is a very important addition to the Land Rover and Range Rover portfolio. This car has excited audiences across the world and we expect the same from the discerning customers here,' Tata Motors Managing Director P. M. Telang told reporters at the launch.
'The response to the Evoque has been phenomenal across the world. We have seen a lot of interest and excitement around this car in the country. Globally, we have received 30,000 bookings for this and we expect to see a significant number of bookings here as well,' Jaguar Land Rover India Head of Preier Car Division Rohit Suri said.
Detroit v New Delhi; Early next year, the 2012 Detroit Auto Show and the 2012 New Delhi Auto Show overlap, and a couple of years ago, this wouldn't have bothered any serious automaker but India is showing some serious growth potential, and it looks like Jaguar Land Rover wants to focus its efforts there in January. It's rumored that Land Rover will bring a refreshed version of the newest DC100 concept that previews the Defender replacement to LA this month. It has been suggested that the decision to pick New Delhi over Detroit is justified, partly because Jaguar and Land Rover are owned by Tata, an Indian automaker, and partly because neither of those concept cars can be aimed at American consumers right now.
Whitley; Coventry has been chosen as the new global headquarters for Jaguar Land Rover as part of the firm's plans for expansion. Bosses at the luxury car manufacturer made the announcement as they officially unveiled the firm's new head office in Whitley. The decision forms part of JLR's ambitious expansion plans announced earlier this year, which will see them invest £1.5billion a year for the next five years on new product developments and expanding its new engine range.
Other plans for the company include consolidating hi-tech engineering at its south Warwickshire plant in Gaydon, which will be designated a 'Centre of Excellence'. The new global headquarters at Whitley Business Park will bring together both brands - Jaguar and Land Rover - under one roof.
Bosses reckon it will attract automotive giants from around the world to Coventry. The boss of Tata Motors - the Indian owners of JLR - Ratan Tata made a special visit to the city for the official opening, which was carried out by the firm's chief executive Dr Ralf Speth.
Dr Speth said, 'The opening of this new headquarters is more than just a normal opening, it signifies a new chapter in our successful business. We have ambitious and exciting plans for Jaguar Land Rover, which will see us invest £1.5billion every year. We are going to launch new products over the next five years and that means we are going to have to invest and invest heavily. We are investing in people, we are investing in infrastructure and as everybody knows we are keeping all of our plants and have announced a new engine plant in the UK.'
The new headquarters, which houses around 120 staff, including the Jaguar Land Rover board of directors, has 18 executive offices, conference facilities, a boardroom and media room, as well as a cafe for employees.