US Land Rover dealers want more Evoques
It is said to be years since Land Rover North America (LRNA) had a new product in short supply and dealers are pleading for more of the new compact Evoque three- and five-door SUV, which has an entry price (with transportation) of $43,995 for the five-door model and $44,995 for the three-door. Worldwide demand for the Evoque is high, and some US dealers don't know when they'll get more. John Symes, president of Symes Automotive Group, said 'he has a two-month order backlog.' Symes runs a medium-sized Land Rover dealership that sells about 500 vehicles a year and added 'that smaller dealers who get a lower allocation of Evoques probably are feeling the pinch even more.'
The Long Island Automotive Group owns three Land Rover dealerships and sells about 2000 vehicles a year. Michael Levitan, group vice president, says 'he has Evoques but won't say how many. The company's website doesn't list its inventory, but tells buyers to phone. Levitan is sensitive about his stock because reportedly some Land Rover dealers are complaining that the bigger dealers, especially those on the East Coast, close to Land Rover headquarters in New Jersey, are getting more vehicles than those further west.
The EMC Corporation has announced that Jaguar Land Rover (JLR) has deployed EMC Isilon scale-out NAS to simplify storage for its Big Data capacity and performance. The demand for new products in shorter timeframes, whilst reducing dependency on physical testing, had put pressure on JLR engineers to improve and streamline virtual simulation processes and deliver actionable analysis to the manufacturing teams. JLR depends on advanced Computer Aided Engineering (CAE) and High Performance Computing (HPC) to develop, deliver and verify each new design to ensure that every vehicle is optimized across a range of customer attributes such as safety, quality, robustness, dynamics, aerodynamics and performance and economy.
In 2010, the company undertook a project to decrease reliance on physical testing and increase its simulation operations, a project for which it has won the 2011 Project Excellence Awards for Business Project of the Year from BCS, The Chartered Institute for IT. The award recognized the company's work in aligning the right technologies to meet its changing business needs. Among those needs was new storage architecture capable of scaling in line with JLR's growing demand for simulation analysis and this was provided by EMC Isilon. The EMC Corporation specialises in enabling businesses and service providers to transform their operations and deliver IT as a service.
JLR consolidated its workflow to a single file system and point of management, simplifying the IT infrastructure, accelerating productivity, increasing both capacity and performance and reducing costs.The company achieved increased power efficiency and decreased its environmental impact, both in the data center and in simulation operations. To fully utilise CAE to deliver its new vehicle programmes, JLR invested in technologies to increase simulation capability. The increased virtual simulations created a significant growth in high performance data storage which could not be supported by the existing legacy CAE storage architecture.
JLR evaluated a number of different solutions and selected an EMC Isilon scale-out NAS system due to its 'no compromise' approach to performance and capacity. The company deployed 54 nodes within the cluster of the Isilon X-Series platform, providing a central CAE storage area that mounts to the client infrastructure. The HPC clusters provide a single CAE data management solution for virtual simulation and physical tests including safety, durability, chassis, aerodynamics, ride and handling. Sam Grocott, vice president of marketing, EMC Isilon said, 'JLR produces some of the best luxury SUV's and sports cars the industry has to offer. It needs a storage solution to match the rapid advances in simulation technology to help sort through the resulting Big Data. EMC Isilon delivers a simple, flexible and scalable platform that JLR has leveraged to maximize performance and capacity, while simplifying management and lowering overall environmental impact of their operations.'
NATOY Jury Changes Award Criteria
The body of jury members that chooses the North American Car of the Year and North American Truck of the Year has recently announced it will change the criteria for the latter award. This year, the jury, made up of 50 US and Canadian journalists, caused controversy this year by awarding the Land Rover Range Rover Evoque (from a few other unibody crossover finalists) the North American Truck of the Year accolade. That didn't make a lot of sense to many and caused debate about the definition of a 'truck'. Now it has been announced they are changing the name of the award to the more appropriate North American Truck/Utility of the Year, and they've also decided to include more than just half-ton models. The rationale for keeping the heavy duty models out in the past was the idea that those vehicles were typically used for commercial use.
The criteria change is seen as a good first step, but the proof will be seen in the shortlist of next year's finalists and subsequent winner which is to be announced at the 2013 Detroit auto show.