The Range Rover was officially introduced to the United States 25 years ago, in 1987 to be exact and to acknowledge this milestone, Land Rover will host a special celebration in conjunction with the New York Auto Show click here for NY Auto Show and will invite consumers to an urban off-road adventure where they will drive 2012 model year vehicles at a custom-made course in the heart of New York City. Land Rover's heritage will be on show at this off-road course in the shape of a 1987 Range Rover, 1993 Land Rover 110, 1995 Range Rover Classic, 1995 Camel Trophy Discovery and a 1997 Defender soft-top.
The growth and acceptance of the Land Rover brand in the US is a brand success story defined by loyal customers, a distinct authentic brand and consistent sales success. The first Range Rover was sold in the Spring of 1987 and created a new automotive market segment; the luxury sport utility. At the time of its launch in 1987, the first Range Rover had a price tag of US$30,850, an unprecedented figure for a vehicle most people thought of as a truck rather than a luxury car. Despite this more than 575,000 Land Rover vehicles have been sold in North America since 1987.
The Range Rover of North America team set out to establish the brand, offering potential customers the opportunity to add the Range Rover to their portfolio of the very best luxury goods that life has to offer. Created in 1970 by Land Rover as its second model, the Range Rover luxury SUV was an addition to the well-established Land Rover utility vehicles that evolved after WWII. Land Rover vehicles were frequently featured in movies, TV shows about African exploration, and world news coverage. Land Rover was often the vehicle of choice for teams bringing humanitarian relief in war zones or natural disasters. The original Range Rover - now colloquially known as the Range Rover Classic - established a new market segment for dual-purpose, 4x4 vehicles and has been the basis for many technological innovations within the industry. An early innovation featured on the Range Rover was the use of coil springs on both axles rather than leaf springs. Its unmatched off-road capability, rich heritage, and favoured status among world leaders, entertainment personalities, athletes and design visionaries has established the Range Rover as a benchmark icon.
In the 1980s, four-door sport utility vehicles (SUVs) were beginning to emerge in America. Often built on a pick-up truck chassis offering rather harsh rides, the lack of refinement often limited their appeal as all-purpose family cars. The Range Rover changed that and, in the past 25 years, the Range Rover has achieved an enviable position in the marketplace, and has been the choice of discriminating buyers for its prestige, panache and performance. 'The outlook for the company in this its 25th anniversary year is strong and confident,' said Andy Goss, President, Jaguar Land Rover North America, LLC. 'Our current product line-up is the strongest we've ever had and the US consumer strongly embraces our brand. The deeply ingrained corporate values and dedication to the brand that were instilled by the original management team 25 years ago has served Land Rover well. Today, there's a renewed focus, enthusiasm and energy within the company.'
Jaguar Land Rover North America is a business built around two great British car brands that are designed, engineered and manufactured in the UK namely Jaguar Cars and Land Rover.
Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.
Information about Land Rover North America products is available at www.landroverusa.com click here for LRNA
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