Like much of the world's motoring media, the website of the respected US magazine, Motor Trend's Truck Trend, is reporting from the Geneva motor show. It quotes a conversation with Jaguar Land Rover CEO Ralph Speth at at the Land Rover stand at the 2012 Geneva show. Speth, it is reported, said 'the big focus is on the new Defender.' Speth is quoted as saying, 'Reaction to the DC 100 concept was '98 per cent positive,''
This fact is questioned by Truck Trend and certainly flies in the face of the evidence of letters in magazines, very many comments on Facebook and various worldwide enthusiast Land Rover and 4x4 forums including this magazine's. click here for LRO forum
The DC100 is not the final design for the new Defender, which is still a couple of years hence. Oner thing is sure though, when it does debut, Land Rover would like to take it back to the U.S., but that will depend on the business case. The question, of course, is price. Land Rover says the Defender will be more utilitarian like the LR4, not ultra luxury like the Range Rover. That means the price can be lower, but it won’t compete directly with the Wrangler, which Speth concedes is a true original saying of the Wrangler, 'In origin, that’s the real Defender.'
More information at http://blogs.trucktrend.com click here for Truck Trend