The Millionth Land Rover Discovery has been made at Land Rover's Solihull Plant near Birmingham in the UK. To celebrate this milestone and demonstrate the Discovery's class defining versatility and all-round capability, the vehicle is on a 'Journey of Discovery' from its birthplace in Birmingham to Beijing in China - one of Land Rover's fastest growing markets.
The 50-day, 8,000 mile adventure will be undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on 23 April. The expedition also presents Land Rover with the opportunity to launch its most ambitious fund-raising project yet by aiming to raise £1million for the company's Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC). The money will be used to support a much needed water sanitation project in Uganda. The 'Journey of Discovery' began at a special event for employees at the Solihull plant where the Discovery is built. The vehicle was bid farewell by a reception that included some famous explorers and adventurers - all of whom have put their faith in the Discovery in some of the world's most challenging environments. These included included Bear Grylls, Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders.
The challenge follows in the tyre tracks of 'The First Overland Expedition' of 1955, in which a team in Series One Land Rovers set out from Birmingham to Beijing
That expedition had to divert to Singapore, but in the spirit of the original challenge the Discovery will be crossing many of Land Rover's major markets including the UK, Russia and China.
With a £1million target, the 'Journey of Discovery' is an ambitious fundraising project
It will support IFRC and their water sanitation project in Uganda in addition to the three-year global initiative Reaching Vulnerable People Around the World. Mark Cameron, Land Rover Global Brand Extension Director said, 'Land Rover is delighted to launch the One Million Pound fundraiser in aid of the IFRC - an organisation we have had a relationship with since 1954. The funds will be used directly by the IFRC, over a three-year period and will be donated to a water sanitation project in Uganda, with over 45,000 beneficiaries.'