Land Rover's Journey of Discovery began at Land Rover's Solihull plant where the Millionth Discovery was built. The company is celebrating this milestone and demonstrating the Discovery's class defining versatility and all-round capability, by sending the vehicle is on a 'Journey of Discovery' from Solihull to Beijing in China - one of Land Rover's fastest growing markets.
The 50-day, 8,000 mile adventure will be undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on 23 April. The expedition also presents Land Rover with the opportunity to launch its most ambitious fund-raising project yet by aiming to raise £1million for the company's Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC). The money will be used to support a much needed water sanitation project in Uganda. The 'Journey of Discovery' began at a special event for employees at the Solihull plant where the Discovery is built. The vehicle was bid farewell by a reception that included some famous explorers and adventurers - all of whom have put their faith in the Discovery in some of the world's most challenging environments. These included included Bear Grylls, Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders.
With a £1million target, the 'Journey of Discovery' is an ambitious fundraising project click here for LROTV . It will support IFRC and their water sanitation project in Uganda in addition to the three-year global initiative Reaching Vulnerable People Around the World. Mark Cameron, Land Rover Global Brand Extension Director said, 'Land Rover is delighted to launch the One Million Pound fundraiser in aid of the IFRC - an organisation we have had a relationship with since 1954. The funds will be used directly by the IFRC, over a three-year period and will be donated to a water sanitation project inUganda, with over 45,000 beneficiaries.'