The 1,000,000th Land Rover Discovery has been produced at Jaguar Land Rover's Solihull manufacturing plant in the UK's West Midlands. To celebrate this milestone and demonstrate the Discovery's class defining versatility and all-round capability, the 1,000,000th vehicle will now start a 'Journey of Discovery' from its birthplace in Birmingham to Beijing in China – one of Land Rover's emerging and fastest growing markets. The 50-day, 8,000 mile adventure will be undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on 23 April. The expedition also gives Land Rover the opportunity to launch its most ambitious fund-raising project yet by aiming to raise £1million for the company's Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC). The money will be used to support a much needed water sanitation project in Uganda. click here for LROTV
Production of the 1,000,000th Land Rover Discovery comes 23 years after Land Rover introduced the original model. Since it was launched as a third model to sit between the Range Rover and the Defender, it has carved its own market segment and become an international success story. The Discovery has picked up more than 200 awards around the world and last year saw record sales of almost 45,000 units across 170 worldwide markets. It also stands as an excellent example of UK design, engineering and manufacturing, with 83 per cent of production being exported from the West Midlands. The current generation of the Land Rover Discovery is one of the world's most practical vehicles; it can seat up to seven passengers, has a load space volume of up to 2500 litres and is packed with technology including Terrain Response System, which adapts the vehicle to respond to differing terrains and driving conditions including snow and sand.
The success of the Discovery alongside other Land Rover models has helped to create a positive momentum at the company's Solihull operations. The facility now employs around 6000 people following a recruitment drive launch six month ago, boosting the workforce by 20% to support its expansion plans. Alan Volkaerts, Operations Director, Solihull Operations said, 'Many people are involved in the production of the Discovery, and many have been here for the whole journey, from car number one to car number one million. I'd like to take this opportunity to thank every one of them. They have done a brilliant job, and have displayed great dedication and service. These are the men and women who have made the Discovery the success story it is today. I am very pleased to tell you that their numbers are also growing. The success of the Discovery, and of Jaguar Land Rover, means that we are coming to the final stages of a major recruitment drive to fill more than 1,000 new positions here at Solihull, as Jaguar Land Rover embarks on its most ambitious growth plan for many years.'
The 'Journey of Discovery' began at a special event for employees at Jaguar Land Rover's Solihull manufacturing facility, where the Discovery is built. The vehicle was bid farewell by a reception that included some famous explorers and adventurers. All of whom have put their faith in the Discovery in some of the world's most challenging environments. Those who attended included Bear Grylls, Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders.
The challenge follows in the tyre tracks of 'The First Overland Expedition' of 1955, in which a team in Series One Land Rovers set out from Birmingham to Beijing. That expedition went to Singapore, but in the spirit of the original challenge the Discovery will be crossing many of Land Rover's major markets including the UK, Russia and China. Phil Popham, Group Sales Operations Director, Jaguar Land Rover said, 'Discovery is an extraordinary vehicle and it deserves to be unleashed on an extraordinary journey. There is no better vehicle to tackle all weather, all terrain than the Discovery 4. This gruelling expedition will be visiting 13 countries and covering 8,000 miles, and it's a fitting initiative to celebrate the one millionth vehicle.'
With a £1million target, the 'Journey of Discovery' is Land Rover's most ambitious fundraising project to date. It will support IFRC and their water sanitation project in Uganda. This is in addition to the three-year global initiative 'Reaching Vulnerable People Around the World'. This initiative, launched in 2010, provides additional support for IFRC programmes in over 15 countries worldwide. Mark Cameron, Land Rover Global Brand Extension Director said, 'Land Rover is delighted to launch the One Million Pound fundraiser in aid of the IFRC – an organisation we have had a relationship with since 1954. The funds will be used directly by the IFRC, over a three-year period and will be donated to a water sanitation project in Uganda, with over 45,000 beneficiaries.'
Bekele Geleta, Secretary-General of the IFRC said, 'Lack of safe water is the most common and preventable underlying cause of disease in the world today and Uganda is one of the countries worst affected. The International Federation of Red Cross and Red Crescent Societies (IFRC) are working in Uganda to provide safe water and sanitation, reaching 90,000 in the last four years. This joint initiative between the IFRC and Land Rover aims to reach an additional 45,000 people in Uganda.'
The expedition is aiming to raise £1,000,000 for the International Federation of Red Cross and Red Crescent Societies' water and sanitation project in Uganda. For more information please visit www.landrover.com/million click here for LR.com