Land Rover has launched an advert by Rainey Kelly Campbell Roalfe/Y&R for its Discovery 4 model that asks, 'Been anywhere interesting lately?'
The TV advert features a couple repeatedly dropping off their filthy adventure clothes in the local dry-cleaners. The owner appears increasingly confused until he sees the couple drive off in their Land Rover and the ad ends with the line, 'Been anywhere interesting lately?'
RKCR/Y&R said the campaign, which includes print and digital ads, aims to show that drivers of the Discovery 4 live more interesting lives than other drivers. The creative director Brian Fraser worked on the campaign with the creative team Martin Casson and Martin Davey. The TV ad was directed by Vince Squibb and produced by Gorgeous.