Land Rover has announced that high demand worldwide for the Range Rover Evoque, its award-winning new model, has meant that it is now sold out for the remainder of 2012.
Customers who order their vehicle now are looking at a yearlong wait for delivery of their Evoque. Speaking at the New York Motor Show, a spokesman for Land Rover said “The award winning Range Rover Evoque is currently sold out and expected to remain on backorder for the remainder of 2012.” The spokesman also commented that the company would be working on back orders for the remainder of 2012, with every model produced already having an owner.
With demand for the Evoque showing no signs of slowing down, it is expected that the order books will remain full for a while yet with the model continuing to sell out in to 2013. Every vehicle built at Land Rover's Solihull and Halewood factories is built to order, a fortunate position for the UK company who no longer have the capacity to build any vehicles for stock.
Sales of Land Rover vehicles are booming at present with the company selling 11,490 vehicles in March 2012, an increase of almost 14% on March 2011. The strong sales in March has taken the total sales for 2012 so far to 15,810 just in the UK, over 19% more than the company had sold by the same point in 2011.
To keep up with the high demand for their vehicles, Land Rover is recruiting extra workers at its Halewood factory, the production site of the Range Rover Evoque and Freelander 2.