The Evoque is selling well in the USA to the point that the compact utility is barely staying on showroom floor. US Dealers are reportedly, 'struggling to get an Evoque in the hands of every customer that wants the Beckham-inspired luxury 'ute.' Those dealers say they need a greater supply to meet the demands of potential customers or risk Land Rover losing that customer to a competitor.
High demand is a good problem to have, but Land Rover would prefer to meet demand and reap the financial benefits. Fully aware of the supply issues both in the US as well as globally, JLR is reportedly set to boost production of the Evoque by 25 percent.
Currently, 750 vehicles per month are produced at Land Rover's Halewood, Liverpool, factory but that number is set to be increased to 1000 vehicles a month. According to the Land Rover North America (LRNA) CEO Andy Gross, 'this will come as a major relieve for dealers while admitting that It's been tough on the network.'
Land Rover sold in excess of 2200 Evoque models last year as production ramped up, but has moved 4355 in just the first six months of 2012. Even with the full-size Range Rover selling out the last year before its redesign and a short supply of Evoques, Land Rover sales are up an impressive 21 percent. With a new Range Rover set to debut in early 2013 and Evoque capacity on the rise, it looks like Land Rover should enjoy similar growth in the year to come.
More information at www.landrover.com/us/en/lr click here for LRNA