According to the J.D. Power and Associates 2012 Automotive Performance, Execution and Layout (APEAL) Study released today, the Range Rover Evoque is most appealing in the Entry Premium Crossover SUV segment. The J.D. Power and Associates APEAL study examines how gratifying a new vehicle is to own and drive based on owner evaluations of more than 80 vehicle attributes. The study's unique approach to measuring owner satisfaction and how much a customer likes or dislikes virtually every aspect of their new vehicle provides a powerful tool to manufacturers to influence future product development. The 2012 APEAL study is based on responses gathered between February 2012 and May 2012 from more than 74,000 purchasers and lessees of new 2012 model-year cars and trucks who were surveyed after the first 90 days of ownership.
'The J.D. Power and Associates APEAL study simply indicates how much your customers like their vehicles' design, performance and features, and clearly our customers are quite smitten,' says Andy Goss, President of Jaguar Land Rover North America, LLC. 'Jaguar Land Rover is dedicated, as a premium automotive company, to providing the customers of both our brands with quality vehicles that deliver extraordinary performance, innovative technology, and desirable styling.'
Land Rover placed sixth overall in the industry in a tie, showing that its lineup of luxury SUVs is well regarded by its customers. Leading the Land Rover lineup is the new Evoque, which in its first year in the survey scored higher than all other Entry Premium Crossover SUVs. According to the survey, customers of the Evoque most appreciate its design and fuel economy, compared to its segment.
Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America has offices across the USA and Canada and is represented by more than 330 retail outlets. Information about Land Rover North America products is available to consumers at www.landroverusa.com click here for LRNA