Land Rover and Born Free Foundation are once again collaborating in the name of art, this time for ‘Go Safari Northampton’ - a UK-based public arts event that will see a plethora of safari wildlife sculptures prowling along the streets of Northampton. This glorious parade of life-sized animal sculptures will be trumpeting their way around town and will have a very special guest to join them, Luey the Lion, created by the Land Rover Design team based in Gaydon, Warwickshire. The large-scale public arts exhibition will benefit three charities, one of which includes Land Rover's Global Conservation Partner, the Born Free Foundation (BFF), as all the animals get auctioned off in Sept 2012. The Born Free Foundation is aninternational wildlife charity, devoted to compassionate conservation and animal welfare. Born Free takes action worldwide to protect threatened species and stop individual animal suffering. Born Free believes wildlife belongs in the wild and works to phase o
The event was launched on Saturday 30 June at the Northampton Guildhall and from now to Sept 2012, Northampton will be home to some unusual visitors including lions, giraffes, hippos, gorillas, rhinos and elephants. There are a total of 28 large fibre-glass sculptures on display at a variety of venues including the Grosvenor Shopping Centre where Luey the Lion will be on show for the ten week period, ending with a grand auction in September 2012. Visitors can follow a special trail using a special map detailing the locations of all the lions.??Mark Cameron, Land Rover Global Brand Experience Director said, 'We are delighted that we're able to lend our support to Born Free, our Global Conservation Partner, as well as involve our very own designers to collaborate together, in aid of Safari Northampton. Land Rover's iconic designs are recognised globally, right across the world and now Northampton will have their very own bespoke Luey the Lion on display, helping to raise funds for such an amazing and deserving cause.'
Richard Woolley, Land Rover Advanced Design Studio Director said, 'Our Luey the Lion sculpture is inspired by our famous 'HUE 166' - the first Land Rover, which is affectionately known throughout the business as ‘Huey’. Luey uses the same colours, graphics and textures from this icon, celebrating both our association with the Born Free Foundation and our long heritage. It was a fantastic team effort and we’d thoroughly enjoyed working on Luey over the last couple of weeks.'
Born Free has a unique and very special history. In 1964, Bill Travers and Virginia McKenna travelled to Kenya to star in the classic wildlife film ‘Born Free’, based on the best-selling book by Joy Adamson. Released in 1966, the film told the true story of George and Joy Adamson’s fight to return Elsa the lioness to the wild.The Adamson’s story was enjoyed by tens of millions around the globe, inspiring a generation, and changing the world’s attitude to lions forever. Working with George and Joy influenced Bill and Virginia for the rest of their lives. Their close contact with the lions sparked a lifelong commitment to wildlife and they realised wild animals belong in the wild, not incarcerated in captivity. Virginia McKenna, Founder of Born Free Foundation said, 'It’s absolutely fantastic to see the Land Rover collaboration for the Go Safari Northampton – Luey the Lion looks brilliant! We have always had a long association with Land Rover; dating back to the film Born Free in the 1960s. Since 2002, Born Free has worked closely together with Land Rover.'
Go Safari Northampton aims to raise money for Born Free’s work to protect and conserve wildlife in the wild. Funds will be used for vital conservation work around the world focusing upon; Gorillas, Giraffes, Hippos, Rhinos, Lions and Elephants. The Northampton wildlife art installation is part of a series of global events in which Land Rover has been collaborating with the Born Free Foundation. Starting in 2008, Go Elephants in Norwich and the Land Rover elephant helped Born Free to raise £100,000 and in 2010, the Land Rover Lion in Pride of Northampton helped to raise £32,500 for Born Free. In September 2011, Land Rover helped Born Free raise £75,000 in the Pride of Bournemouth, with BFF ambassador Martin Clunes. Most recently, in March 2012, Queen’s Brian May helped to launch the Pride of Cape Town along with another Land Rover Lion; the grand auction will be taking place there in May 2013. More information www.bornfree.org.uk click here for Born Free