JLR will celebrate 50 years of James Bond at the 2012 Paris Motor show by displaying one of the Land Rover Defenders used in Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment’s upcoming motion picture Skyfall, in UK cinemas on October 26. The Double Cab pick-up, driven in the opening sequence by field agent Eve, played by Naomie Harris, will be shown on the Land Rover stand on Friday September 28. Soon afterwards, October 5 is global James Bond Day and marks the 50th anniversary of the UK premiere of the first James Bond film Dr. No.
The film is directed by Academy Award winner Sam Mendes and stars Daniel Craig, who returns for his third film as Ian Fleming’s James Bond 007 in Skyfall, the 23rd adventure in the longest-running film franchise of all time. In Skyfall, Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost.Speaking at Pinewood Studios, where Skyfall was filmed, Co-Producer Andrew Noakes, a veteran of 11 James Bond films, said, 'Bond is quintessentially British and Jaguar and Land Rover are two of the most established and globally recognised British brands, so it was a natural step for us to involve them in the film.'
See a clip of the film at LROTV click here for LROTV
JLR provided a total of 77 vehicles to the Skyfall production, including the Land Rover Defender, Range Rover and Jaguar XJ for use both on-screen and as production support vehicles. Alongside Daniel Craig as James Bond, the cast includes Dame Judi Dench, Javier Bardem, Ralph Fiennes, Bérénice Marlohe, Naomie Harris, Ben Whishaw and Albert Finney. Global Brand Director for Land Rover John Edwards said, 'Land Rover is extremely proud to be associated with the new James Bond film Skyfall. The iconic Land Rover Defender is recognised around the world for its rugged appeal and the Range Rover is the pinnacle of SUV luxury and capability. Both vehicles are renowned as examples of excellence in British design and engineering.'