From a first rudimentary outline of a vehicle, drawn in the sand of an Anglesey, North Wales, beach, to the advanced technology of the new Range Rover, Land Rover has a rich heritage that is unique in the automotive world. Having drawn on that history for its current cross-media advertising campaign, the company is now giving much more detail some of the stories and achievements that have inspired it on a Facebook tab page click here for LR on Facebook
The Land Rover Facebook page tells the stories behind the brand in a series of dedicated pages with images and direct links to archive and contemporary video clips, hosted on YouTube. Visitors can learn more about how the Land Rover story began, the continuous development of its engineering and design capabilities, its global achievements and its status today as one of the world’s best respected premium car manufacturers.
The sequence begins with Conceived on a Beach and a brief insight into how Maurice and Spencer Wilks’ post-war vision for a simple, rugged, go-anywhere vehicle was realised and how Land Rover’s early history developed. The second chapter is dedicated to global expeditions, showing how they have demonstrated the supreme toughness and reliability of Land Rover models. It features footage and reminiscences from two of the Oxford and Cambridge university overland expeditions and from this year’s Journey of Discovery. In the latter the one millionth Discovery recreated the spirit of that first adventure in a marathon fund-raising drive from Birmingham to Beijing, a feat that raised £1 million for the International Federation of Red Cross and Red Crescent Societies.
The film's focus moves onto the essential qualities that can be found in all Land Rover models, from the earliest vehicles through to today’s highly advanced models. Not Driven by Vanity or Fashion provides insights into the design philosophy, extreme environment testing and product development that is involved in bringing a new Land Rover to market, with a special focus on the Range Rover Evoque. The fundamental strength and driving capabilities of Land Rover vehicles have been appreciated by teams working in the world’s most inhospitable regions. A Desire to Serve, shows how vehicles can access areas of natural disaster where others cannot pass. Ice and snow are as much of a challenge as jungles and desert terrain, and a film from this year’s Land Rover Experience Nordic Adventure shows just what a Land Rover is capable of in sub-zero conditions.
Above and Beyond brings the Land Rover story right up-to-date with details of the all-new Range Rover and a film which reveals more about the vehicle’s development, from Design Director Gerry McGovern and the team which produced it.
See the film and tabs click here for LR on Facebook