Land Rover is running a programme for around 5,000 of its global dealers in Morocco. The global dealer programme in Morocco is part of series of activity the British car manufacturer is running to showcase its new L405 Range Rover. A drive programme is now underway in Morocco's Atlas Mountains and will run until the end of the year for the 5000 dealers and around 1000 press representatives, including LRO.
Meanwhile, JLR is also expected to launch a sport version of the model for next year at either the Geneva or New York motor show. Land Rover’s manager of global events and exhibitions, Gary Knight, said, 'We have got an extensive programme of activity around our new products we have launched. Our autoshow programme is also growing as we now sell in 173 markets around the world.'
JLR has promoted Fiona Pargeter to the position of head of global PR communications, replacing Frank Klaas. Pargeter will take responsibility for the company’s global PR strategy, incorporating all product and corporate matters, and was previously global PR director for Land Rover. She will join the executive committee of the company reporting to JLR CEO Dr Ralf Speth. The move is effective immediately. Commenting on the appointment, Speth said, 'I am pleased to have Fiona on board particularly at this time when Jaguar Land Rover is about to embark on a period of growth through the launch of new products and new markets. She brings with her not just the respect of the industry but more than 20 years of automotive PR expertise and knowledge.’?Pargeter joined Jaguar Land Rover in 2009, and as global PR director for Land Rover oversaw the PR strategy for the Range Rover Evoque and, most recently, the PR launch of the new L405 Range Rover. Before this Fiona worked for Ford and was responsible for product PR in the UK. Her career has also included internal communications and media relations at Volvo, having started in automotive PR at Nissan.
It is being reported that that Land Rover is looking to more than double its annual sales by 2020 thanks to launches of more than 10 new models. Potentially one of the most significant variants is the three-row seating-equipped Range Rover Evoque for those who don’t want a Range Rover Sport or a Discovery 4 and there's potentially the Evoque convertible, which has been exhibited in concept form. There's talk of a redesigned Freelander in five and seven-seat body styles, as well as an entry-level Freelander that could lower the price of entry into Land Rover ownership. A new and more fuel efficient Discovery is reputedly coming in the next few years too.
Finally, there’s the Defender. Land Rover has undoubtedly struggled to decide what to do to modernise the legendary 4x4 and make the next Defender suitable for sale in the U.S. It has been suggested that along with a DC100-like SUV, the next Defender may be sold in five- and seven-seat versions plus a crew-cab pick-up truck. The UK 4x4 manufacturer is known to be set to increase the size of its UK Solihull and Halewood operations while expansion is also planned in China and India.