The first Jaguar Land Rover facility to offer customers the opportunity to undergo a high-quality bespoke multimedia experience as part of receiving their new Range Rover direct from the factory has open. It is situated in a dedicated building at the plant that evokes the look and feel of a high-quality boutique hotel.
Entrepreneur Denys Shortt OBE and his wife Debbie were the first customers to receive their two new Range Rovers. Denys Shortt, OBE who has owned Range Rovers for over 25 years said, 'My wife and I have really enjoyed our day here, the unveil was spectacular and it's a very special place to be handed the keys and have an introduction to our new cars. It's made the whole buying experience really personal and we are looking forward to touring the factory and driving an new Range Rover on the off-road course.'
Mark Cameron, Jaguar Land Rover Global Brand Experience Director - Land Rover, explained, 'This facility has been designed to provide customers with the opportunity to come into direct contact with our brand. It offers an intimate setting while delivering bespoke and premium experiences using the latest technologies to offer the very highest levels of customer service.'
The new high tech building greets customers as they enter the Lode Lane entrance to Jaguar Land Rover's plant in Solihull which produces the All-New Range Rover, Range Rover Sport, Discovery and Defender vehicles. As customers park in the dedicated parking area of the oval-shaped building they will be met by a personal concierge who will personally extend a warm welcome to the home of Land Rover. Visitors will enter the VIP lounge which features five metre-high ceilings creating a luxury boutique feel with high-quality fittings made from the finest materials. Customers will also have the option of a factory tour and be able to drive at the Land Rover Experience off-road driving centre.
More than 6,000 guests visit Solihull each year to take part in factory tours and off-road experiences, and Jaguar Land Rover expect to receive up to 2,000 additional guests in 2013 following the opening of the new Visitor Centre. Customers can order an exclusive handover experience with their dealer when they place an order for their new Range Rover. The option costs in the region of £1200 and is subject to availability.
Jaguar Land Rover, the UK's leading manufacturer of premium luxury vehicles, sold 34,877 vehicles during the first month of 2013, an increase of 32% versus the same period last year. January sales were up across every major market with sales up 74% in China, 46% in Asia Pacific, 33% in the UK, 24% in North America and 10% in Europe. Phil Popham, Jaguar Land Rover's Director of Group Sales Operations said, 'With one of the best month's sales performances ever, both Jaguar and Land Rover brands have had a very strong start to the year. This reflects the introduction of the all-new Range Rover as well as the 2013 Model Year Jaguar XF and XJ models.'