Jaguar Land Rover UK has reported its highest sales month ever in March, owing to new product and continued strong demand. Jaguar Land Rover sold 17,773 vehicles in the UK in March, compared to 14,789 in March 2012 - an increase of 20%.
Land Rover’s sales success was led by the all-new Range Rover and Land Rover Freelander which were up 43% and 45% respectively with the Range Rover Evoque continuing to perform strongly up 9%.
The all-new Range Rover has been particularly well received with sales order books filling up quickly. In addition, reaction to the revised 13 MY Land Rover Freelander launched in quarter four of 2012 has been particularly positive. A combination of revised exterior styling, making the Freelander even sportier, combined with a redesigned interior has maintained its popularity as Land Rover’s entry-level model.
Jaguar Land Rover UK Managing Director, Jeremy Hicks said: “The demand for the all-new Range Rover has been extremely encouraging and customers across the country are now receiving their new cars. We have also been fully prepared for the extreme weather conditions, with the Freelander Black and White special edition selling out very quickly and contributing to the rise in registrations.