Land Rover revealed its all-new Range Rover Sport to the world amid all the glitz and glamour of a movie premiere, ahead of the New York International Auto Show, on March 26. It was the first time that the company has ever staged a global reveal, inviting anyone with a web connection to view the reveal in real-time online.
Land Rover chose the streets of the Sport's biggest market, New York City, to stage the spectacular performance. James Bond actor Daniel Craig drove the Sport through closed-off rush-hour streets and right on to centre stage, while a crowd of celebrity guests looked on.
Land Rover's global brand director John Edwards said: 'The all-new Range Rover Sport is an extraordinary car and we have revealed it in an extraordinary way. It turned heads and stopped traffic in one of the most dynamic cities in the world.'