Nearly 70 franchised and approved Land Rover dealers attended the auction earlier this month at British Car Auctions (BCA) in Nottingham, where 105 Land Rovers were released direct from the manufacturer.
Eleven All-New Range Rovers reached an average of 114.5% of their expected value, based upon figures from industry experts CAP. Stealing the show was an All-New Range Rover SDV8 Autobiography in Barolo Black which attained £91,000; the highest price ever achieved for a single vehicle in a Land Rover closed sale, according to BCA.
Freelander 2s and Range Rover Evoques also commanded strong prices, and one 2011 Defender XS 110 reached £23,000, equivalent to 122.3% of its estimated CAP value. Overall the 105 vehicles sold for a total of £4.2 million, averaging 104.2% of their predicted CAP value.
Land Rover's Used Vehicle Sales Manager Lynn Brown said, ‘We were delighted to see so many representatives of our dealer network attending this event and bidding so strongly and confidently. The All-New Range Rover made a very strong debut, underlining that this model is going to be every bit as desirable to used car buyers as it is in the new car market.’
BCA's National Account Manager Paul Dunn added, ‘The sale broke records for Land Rover and underlines the strength of the brand in the 4x4 and off-road vehicle market.’
More information about the British Car Auctions can be found at bca.co.uk