The 2014 Discovery retains its 3.0 SDV6 diesel engine which now benefits from new stop-start system. CO2 emissions are down from 230g/km to 213g/km, and fuel consumption is also improved from 32.1 to 35.3 mpg (combined). All models will be equipped with the current eight-speed ZF automatic transmission.
In the USA the 5.0-litre petrol V8 will be superseded by the 335bhp 3.0-litre supercharged V6 petrol, as found in the new Range Rover and Range Rover Sport.
For 2014 the Discovery also gains many of the new driver aids seen in the latest Range Rover vehicles, such as Blind Spot Monitoring, Reverse Traffic Detection, T-junction cameras and Wade Sensing (a technology unique to Land Rover) as well as the Range Rover’s premium 825W Meridian sound system.
The side repeater lamps will now be set into the wing mirrors, with their original places being taken by an ‘ingot’ displaying the engine badge.
The Discovery facelift incorporates a cleaner, less fussy headlight design that reflects similar changes to those made for the 2013 Freelander. The crisper headlight clusters are also echoed by a new radiator grill with a strong u-shaped outline evocative of the new Range Rover, that gives the Discovery’s front end a more imposing stature.
In an interesting move, the lettering on the bonnet has been changed from ‘Land Rover’ to ‘Discovery’, and the number 4 has been removed from the ‘Discovery 4’ badge on the back – much in the same way that the Range Rover has been badged since its launch back in 1970.
It’s a subtle change which suggests an attempt to more clearly delineate Land Rover’s product line-up and establish the Discovery as an iconic brand in its own right.
Why do this? Well, the strength of the Range Rover brand enabled Land Rover to expand it further with the hugely successful Range Rover Sport and Range Rover Evoque. Perhaps a similar future is in store for the Discovery? Given the fact that there’s a 7-seater Freelander on the horizon, can we expect to see the Discovery moniker being applied to other models in the line-up? Maybe even a Discovery Sport – a cousin for the Range Rover Evoque? We can only speculate...
With the exception of the Discovery badge on the bonnet (which we think is much too big) we like what Land Rover has done with the Discovery. They’re subtle changes, but their implications for the future of the Discovery brand could be significant.
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