The facility will have the capacity to produce 24,000 vehicles a year, with the first vehicles will rolling off the assembly line in 2016. Production will initially be geared at satisfying the Brazilian market, but there will be future scope to manufacture vehicles for other markets.
The news comes as JLR’s factories in the UK are running at full throttle to satisfy burgeoning global demand, prompting an 9000 additional staff to be hired during the last two years. Construction of the new plant will begin in mid-2014 in the city of Itatiaia, in the emerging Regional Automotive Zone, and will swell the company’s ranks by a further 400.
CEO of JLR, Dr Ralph Speth, said: ‘Brazil and the surrounding regions are very important. Customers there have an increasing appetite for highly capable premium products.
‘This new programme will enable us to bring exciting new vehicles to them. We have established excellent working relationships with the State of Rio de Janeiro, the City of Itatiaia & the Rio de Janeiro State Industrial Development Company and we look forward to attracting new customers to our business in this important market.’
Demand for JLR vehicles in Brazil has leaped by more than 40% during 2013, totaling 9549 vehicles in the 10-month period to date. The country is currently served by 35 JLR dealers, and further dealerships are scheduled to open in 2014. Land Rover models are outselling Jaguars, with the Range Rover Evoque, Freelander and Discovery performing strongest.