Would Land Rover ever launch a vehicle called 'Landy'? As commonplace as that term is among Land Rover owners and enthusiasts, we can't see that happening. And, it would be a pretty cynical attempt to win favour with die-hard Land Rover nuts who may otherwise feel forgotten by the brand's recent push upmarket.
We think it's more likely that any DC100-alike Skoda Yeti rival would give a new lease of life for the Freelander name, which is due to bow out after the baby Discovery (Discovery Sport, perhaps?) arrives later this year. We'd expect the baby Disco to have higher price tag potential than if it was called Freelander, which all helps oil the cogs of a global car manufacturer…
And, we think it's more plausible that the 'Landy' name could be applied to things like kids' toys, or books. That last suggestion really jars, but why else would Land Rover have stopped author Veronica Lamond selling her popular children's books including 'Landy' and 'Landy's New Home' last year? As Veronica herself told LRO readers in our September 2013 issue: 'Land Rover has stopped me selling my books because it's busy clearing the market of unauthorised LR products. It plans to launch more of its own children's products.'
That said, we'd like to believe there's a sub-£20k 'starter' Land Rover in the making, whatever it's called. Anything to help younger or less wealthy buyers enjoy a slice of new Land Rover ownership has got to be a good thing.