The new ranges, Country Lux and Black Label, take their inspiration from rural traditions as well as modern design cues. Country Lux combines contemporary cuts with traditional Barbour ruggedness, and includes an exclusive new tartan. Black Label offers a fitted and tailored alternative, with an emphasis on practicality.
Robin Colgan, Land Rover Global Brand Director, said ‘Both marques are revered for their all-terrain and all-weather resilience allowing customers to go about their business whatever the conditions. Barbour for Land Rover will produce clothing which will draw from both brands’ rich heritage and culminate in products which are sophisticated, capable, durable and reliable.’
The collections will be available from August 2014.