It’s intended to showcase a ‘design vision for a new family of premium leisure SUVs’ - what Land Rover has dubbed ‘The New Age of Discovery’. So what does that mean? Think back to 2008 and the LRX concept that evolved into the Range Rover Evoque: its styling cues later came to characterize the entire Range Rover family, and it’s likely that this latest concept will have a similar effect on the Discovery and it’s new siblings.
First to join the family will be the Freelander replacement, dubbed ‘Discovery Sport’, that we’re expecting to be unveiled later this year. A new full-sized Disco is due in 2016, based on the same aluminium architecture as the current Range Rover and Range Rover Sport. And other Discovery siblings could be around the corner.
Land Rover remains tight-lipped about specific details, but a teaser video shows a large infotainment system, flexible seating, Discovery’s iconic stepped roofline, and an exaggerated ‘shark’s fin’ C-pillar, adapted from the current Freelander 2 and similar to what we’re seeing on camouflaged Discovery Sport test vehicles. Under the skin we’re promised exciting new tech from JLR’s Advanced Research unit.
Gerry McGovern, Land Rover’s Design Director and Chief Creative Officer, said: ‘Discovery has been pivotal in helping to build the foundations of the Land Rover brand. We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.’
The concept breaks cover on April 16 at the New York International Auto Show. In the meantime take a look at Land Rover’s teaser video here. Follow the story on social media using the hashtag #ReadyToDiscover.